The Marketing Standard
Fri, 26 Aug 2016 14:25:31 GMT
Bernstein-Rein continues to deepen its senior leadership team under new managing director Chris Perkins, announcing today the hire of Steve Bullock in the new role as EVP, Director of Insight & Strategy.
Bullock joins B-R from MindShare in Chicago where he was Managing Director and Partner, Communications Planning. He has deep industry experience working at major global advertising agencies as well a founding and building his own successful planning consultancy which, during its seven years worked with such iconic clients as McDonald’s, Whirlpool, Scott’s Lawncare, Harley-Davidson, Campbell’s Soup, United Airlines, USG, Navistar, Dove, Sony, and others.
“Steve brings us proven leadership in melding the insights of planning and analytics to inform stronger creative ideas and experiences, which deliver greater results for our clients,” noted Chris Perkins. “He is the ideal partner to help us in our ongoing mission to drive consumer participation with brands by finding and advancing cultural connections that matter – and expertly orchestrate their experience at the right place, at the right time, in the right way.”
Perkins also noted that “As an agency with a strong entrepreneurial culture and a history in launching start-ups, Steve’s success in building his own business makes him a great fit for our agency.”
At B-R, Bullock will bring together the agency's strategy and analytics practices. He will help build these capabilities through new services and the addition of new talent.
“B-R is on to something powerful with their positioning as a connections agency, which focuses on how to bring marketing ideas and experiences together to better connect brands, services and products with the right people,” explained Steve Bullock. “I fully believe in this compelling approach and am looking forward to doing the best work of my life with B-R and its clients.”
Bullock’s hire follows the announcement in June that B-R had hired Lara Wycoff as the agency’s Executive Creative Director. Both Bullock and Wycoff are part of the agency’s senior leadership team.view more - Hires, Wins & BusinessThe Marketing Standard, Fri, 26 Aug 2016 14:25:31 GMT