Stereo D Rebrands as SDFX Studios

Company 3 brand Stereo D, known for 3D stereo conversion, has rebranded as SDFX Studios. The company has broadened its workflow after seeing a massive increase in demand for traditional VFX work. It is now a full-service visual effects business working with networks, studios, streamers and VFX companies to create supporting visual effects for feature films, TV and commercials.

Since its inception over a decade ago, Stereo D has grown beyond just conversion work to become a VFX partner of brands such as Weta FX, ILM and Marvel Studios; its parent, Company 3; and sister companies Framestore, Powerhouse VFX and Encore VFX.

Executive vice president and SDFX Studios’ CCO Aaron Parry explains: “The scope of our work has expanded vastly in recent years as a response to the demand from the industry as a whole. The content revolution has seen our talented teams working alongside partner companies and filmmakers across the VFX process. This rebrand looks to better represent this breadth of services and the talented artists and support teams.”

SDFX’s recent visual effects credits include Lucasfilm’s The Book of Boba Fett and The Mandalorian, Marvel Studios’ Hawkeye and Shang-Chi and the Legend of the Ten Rings, and F9: The Fast Saga.

Danielle Costa, VP of visual effects at Marvel Studios, comments: “Stereo D and Marvel Studios have been partners for over a decade. They are a trusted partner of ours, and we are excited to continue collaborating with their talented team in their next chapter as SDFX Studios.”

In addition to Parry, the SDFX Studios leadership includes SVP business development Vincent Defebo in North America and COO and managing director Prafull Gade in India. Day-to-day production and creative supervision are led by producer Mark Simone and VFX supervisor Alex Guri in Los Angeles; along with Chris Treichel, VP of production operations in Toronto; and Franklin Mascarenhas, head of production operations in India.