Stept Uses AI to Create the 'Face of Advertising' Out of Past ANDY Awards Juries

Last week The ADVERTISING Club of New York’s International ANDY Awards released 'Face the Future', a transformative film that uses an amalgamation of faces to show how the ANDYs Jury has changed through the years. A bit of a 'VFX Inception', film was built with a technology trifecta; an amalgamation of faces - on top of a Deep Fake/Face Swap - on top of a head replacement. Using AI, portraits of each year’s jury were integrated, averaging each unique face into one, reflective of the group. Deep faked onto an actor’s performance, the amalgamation became the living, breathing, talking face of the industry. To make the evolution even more clear, the same thing was done with juries from other years and turned the video into a personified graphic on the morphing of how the face of advertising has been evolving. 

Made in partnership with Pereira O’Dell, the film was produced by Stept Studios. The team pushed beyond traditional filmmaking and combined cutting edge technology (like never before), resulting in a film that is possibly the first, but certainly not the last of its kind. Stept VFX director and supervisor Ruel Smith led the ambitious project. A true visual effects virtuoso, Smith has worked on blockbuster films including Black Panther, Captain Marvel, Flags of Our Fathers, Riddick, and The Jungle Book.