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Stephen Hawking Stars in Go Compare Ad

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Scientist uses black hole theories to ‘save the nation’ in spot by Dare

Stephen Hawking Stars in Go Compare Ad

 

Professor Stephen Hawking, the theoretical physicist and author, has put his mind-boggling black hole theories to use by ‘Saving The Nation’ from the UK’s most annoying tenor, Gio Compario.
 
Gocompare.com has recruited the former Lucasian Professor of Mathematics at Cambridge University to star in the latest advert and help mastermind a plan to give Brits some much needed musical respite.
 
 
Professor Hawking commented: "I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio.  I hope the public find it as funny as I did."
 
Kevin Hughes, chief finance and marketing officer, Gocompare.com, commented: “Having Professor Hawking take on Gio has been an incredible experience. We were thrilled to hear he was a fan of the ads and believe his appearance will really take viewers by surprise. The ads have had a huge public reaction to date, and we think this one will really delight Gio fans.” 
 
The ad will be supported by a national media campaign across TV, radio and digital.
 
Credits
 
Client: Gocompare.com
Product: Comparison site
Agency: Dare
Creative Team: Colin Smith, Angus Vine
Creative Directors: Nick Bird, Lee Smith
Agency TV Producer: Pete Thornton
Director:  Big Red Button
Production Company Producer: Jason Kemp
Production Company: Moxie Pictures
Editing House/Editor: Stitch
Post Production: The Mill
Recording Studio: Scramble
Media Buyer: Carat
 
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Genres: Comedy, Visual VFX

Categories: Insurance, Finance

lbbonline.com, Fri, 04 Jan 2013 11:03:33 GMT