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Stephen Curry & Jamie Foxx Star in Droga5 NY's Stunning Under Armour Ad


Agency launches intense new spot directed by Henry-Alex Rubin

Stephen Curry & Jamie Foxx Star in Droga5 NY's Stunning Under Armour Ad

Throughout the past few months, Droga5 has been producing a ton of work for several sectors of the Under Armour brand: Women's, Training, Global Football. Now, Droga5 is launching a beautiful film for the brand's Basketball division featuring Stephen Curry and Jamie Foxx. 

The 2014-15 NBA season was one long coronation for Stephen Curry. He won the NBA’s MVP award while leading the Golden State Warriors to its first NBA Championship since 1975. Along the way, he broke multiple records, including the most 3-pointers made in a regular season and most 3-pointers made in a single postseason.

But more importantly, Stephen Curry redefined the game of basketball. Curry proved an undersized guard could dominate the game and change the sport in the less than a second. 

Under Armour and Droga5 decided to kick off the 2015-16 NBA season by reminding the world how Curry and his miraculous shot changed the game.  The agency worked with award-winning director Henry-Alex Rubin and Oscar-winner Jamie Foxx to showcase Curry’s generational talent by giving him only a fraction of a second to see the rim before releasing his shot. What ensues is an explosive display that reflects what makes Stephen the catalyst for the new era of basketball. 

The film features the “Iron Sharpens Iron” Curry Two, the first colourway of Stephen’s second signature shoe, which he will wear during the kick-off to the NBA season and will be available on and select retailers around the world on Oct 24th. Additional colourways of the Curry Two will release throughout the season.  


Agency / Creative
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Genres: Action, Dialogue

Categories: Gambling, Sports and Leisure

Droga5 New York, Wed, 21 Oct 2015 09:44:27 GMT