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Stephen Arnold Music Expands ‘This Is The Place’



Releases ‘iNergy’ local news branding music package

Stephen Arnold Music Expands ‘This Is The Place’


Building on the success of their 'This Is The Place' image branding campaign, Stephen Arnold Music has debuted two market-exclusive news and branding music packages for local stations. 'iNergy' is an all-new offering, while the 'This Is the Place' image campaign has been expanded with a newly-developed companion news music package.
'iNergy' reflects the fast moving nature of the spread of information, by offering music that is energetic, immediate, fact paced, bold and impactful.  The package is built around a memorable five-note sonic logo and features strong percussion,guitars, engaging sound effects, electronic elements, and modern string arrangements.    
“News today is often covered in an urgent and engaging fashion,” Stephen Arnold, President of Stephen Arnold Music, notes. “iNergy has an up-to-the-minute tone that gets the viewer’s attention online, on-air or via mobile – this is a package that’s in tune with the ways that people get their news and information now.”       
The 'iNergy' package includes a wide variety of arrangements available in 30s, 20s, 15s, 10s, IDs, and 60+ extended bumper formats. Stephen Arnold Music can also perform custom editing and sound design to animation elements. Additionally, a complete NBC branded version of the package is available.
'This Is the Place' for News
The newly available news package for 'This Is the Place' provides stations with an expansive complement to the market-exclusive local image campaign, introduced earlier this year by Stephen Arnold Music.
The news package version of 'This Is the Place' allows stations to brand their newscasts with the same appealing, up-tempo musical style created to reflect local pride. Local stations looking to forge deeper connections with their viewing community have looked to the catchy, guitar-driven hook of 'This Is the Place' – with the news edition, they have an added way to broadcast the package’s positive message.   
“After creating the image song, we saw that the strong four-note melody from that track would be an ideal sonic logo for a news package as well,” Chad Cook, VP/Creative Director of Stephen Arnold Music, says. “With the expanded ‘This Is the Place’ package, local stations can go beyond simply having a musical melody for their news show. This is a complete sonic signature that establishes their brand as a whole, to make them even more memorable to their viewers.”
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