Oliver Peoples jet sets to the golden age of travel in Nineteen Sixties, a campaign that stars the Southern California-based eyewear brand’s fall collection alongside a cast of characters influenced by ‘60s pop culture figures. Driven by the glamour of air travel during that distinguished decade, the energised visuals channel the spirit behind the new vintage-inspired Oliver Peoples acetate frames. Shot by fashion photographer, Yulia Gorbachenko, and captured in film by emerging director, Eva Vik, the storytelling takes place at the famed TWA Flight Terminal. Notably, this New York architectural icon was first commissioned by Howard Hughes and designed by the visionary, Eero Saarinen.
Nineteen Sixties pays homage to the elevated excitement around early commercial aviation, as well as the ‘60s sensibilities that inspired Oliver Peoples. The campaign captures its charismatic cast of characters as they pass through the airport. With the arrival of ‘Roy and Sofia Hart’, a dashing actor and beautiful actress, amidst waves of paparazzi and awe-struck fans, the star-power scene is set. Moments later, the pilot, ‘Willa Viper’, and her crew trek down a hallway that offers an astounding linear perspective. Rock star, ‘Skinner ‘Rey’ Jones’, descends an arching stairwell with guitar in hand, and the socialite, ‘Cindy Sunset’, pops out of a telephone booth to take a glance. The lives of all these characters collide as an announcement sets the story into motion.
The campaign marks the debut of the two new styles from the namesake Nineteen Sixties collection, Cassavet and Merceaux, seen on the actor and actress. Cassavet features an oversized, rounded lens shape with a keyhole bridge. There’s a deep angled bevel on the acetate and an exclusive filigreed corewire, plaque and hinge that are all inspired by the gilded patterns found on vintage leather-bound books. Merceaux applies those striking features - including the angled contouring - to a distinct, squared silhouette. Impacted by the style of the 1960’s, the frames from this new collection are defined by a bold aesthetic. The looks take a cue from some of the most celebrated artists, musicians, and writers of the era and the eyewear they wore.
Merceaux makes a clear appearance in the campaign as the sunglass is lost by one of the main characters. The frame is thankfully recovered, and details are further explored. The pace notably quickens - and not every character makes their plane to Los Angeles. Alongside, cinematic nods to North by Northwest and Catch Me If You Can are present and help contribute to the storyline’s connection between the ‘60s, Oliver Peoples and an underlying transcontinental savoir fare. The Fall 2022 Campaign, Nineteen Sixties, will be launching globally on September 22nd 2022.
Eva, who is represented for commercials and content by Ridley Scott’s RSA Films, commented: “Oliver Peoples emanates a classic timeless elegance that I very much resonate with and apply in my visual approach and films, but the fun twist is the light sense of humour we use. We wanted to include old Hollywood, TWA owned by aviation tycoon Howard Hughes, elegance, refinement, Socialite Girls, Rock Stars and the overall charisma of that era to feature the optical importance back in the day and now.”
'Nineteen Sixties' marks Oliver Peoples’ second collaboration with Eva, who also directed “Tournament 1987” launching the brand’s first-ever sports collection.