Mon, 25 Jan 2016 12:21:57 GMT
Around the world, over 663 million people still lack access to clean water. Stella Artois is supporting Water.org with the Buy A Lady A Drink campaign to help change that, and bring clean water to those who do not have it in the developing world.
To celebrate its partnership, Stella Artois, Mother London, and 1stAveMachine have created a contemporary art installation. Using nearly 600 glass chalices, the four metre high construction takes the form of a 3D zoetrope. Rotating at speed to create a stop frame animation on each chalice, the structure tells the story of how a woman’s life changes with access to water. It also reveals this year's three chalice designs featuring the creative work of Wini Awuondo (Kenya), Michele Manuel (Haiti) and Daniel Cortez Torres (Peru).
Stella Artois will donate $6.25 for every limited edition chalice sold (up to 90,000 chalices) in the US to Water.org, which equates to five years of clean water, totaling 450,000 years’ worth of clean water for families in the developing world.
Hermeti Balarin, ECD at Mother London said: "Stella Artois continue their drive to help end water poverty with the extremely successful Buy A Lady A Drink program in partnership with water.org"
Leave your mark at BuyALadyADrink.com to help stop these journeys.
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Categories: Beers, Alcoholic BeveragesMother, Mon, 25 Jan 2016 12:21:57 GMT