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Stella Artois Launches the Start of Summer in Paul Hunter's Infectious Daydreaming Spot

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Eva Longoria, Liev Scheiber and Blake Griffin celebrate summer in style in campaign from Prettybird
Stella Artois Launches the Start of Summer in Paul Hunter's Infectious Daydreaming Spot

Stella Artois is reminding everyone that they’re only a daydream away from 'The Life Artois' by introducing the 'You’re Never Too Far From The Life Artois' campaign.

Airing today on Stella Artois' YouTube page, the brand is kicking off the latest campaign with a music video starring Eva Longoria, Liev Scheiber, Blake Griffin, as well as everyday people who are coming together to showcase what can happen when you embrace The Life Artois by setting free the summer version of yourself. Ultimately encouraging people everywhere to slip into a daydreaming state of mind from home this summer (with a Stella Artois in hand, of course).

Stella Artois is also teaming up with TripAdvisor to turn the cancelled vacations that people have been daydreaming about into unforgettable staycations in the 'Stella Staycation Swap.' 

Lara Krug, VP of Marketing, Stella Artois said: “In these times, our imaginations have been more active than ever because it’s as close as we can get to living the summer we had envisioned. With a Stella in hand, we want to show that you’re a daydream away from The Life Artois and encourage people to still savor those special moments with the people who matter most, however that may look.”

Eva Longoria: “Every time I open a Stella Artois it transports me to a summer state of mind. No matter where you are this summer, I hope you remember to carve out time for yourselves and daydream to a place of total bliss.”

Liev Schreiber: “Stella Artois has always been my beer of choice. So when they approached me this summer about doing something that might feel inspiring and maybe even a little healing... It was an easy call.”

Blake Griffin: "I love music— take a good playlist and pair it with a Stella Artois and I’m in a spectacular mood— so partnering with the brand on this music video was a really cool experience for me.  Fair warning, Daydream is super catchy so be prepared to have it running through your head every time you open a Stella Artois this summer."

M.Ward: "I love everything about the song and the production of 'Daydream' but I wanted to play with it and try to take it out of the sixties and try to place it with other no-era or all-era songs - maybe have it occupy some kind of 'daydream' space that's hard to place where it came from or where its going. I've been a big fan of John Sebastian's work since hearing "Welcome Back" on TV when I was probably 4 years old. Still the greatest TV theme song of all time."

Paul Hunter: “We had great partners in both Pereira O'dell and Stella Artois. The communication between PrettyBird and the agency was very open and made things move quickly. It was strange pulling everything together in our Zoom-world and it was a massive learning experience. From auditions, callbacks, locations, filming— every day presented a new set of challenges but everyone was on top of their game and focused on creating the best piece of work we could, despite the extreme restrictions."


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Client 

Client: AB InBev, Stella Artois U.S.

Vice President, Stella Artois: Lara Krug

Communications Lead, Stella Artois: Lauren Denowitz

Media Lead, Stella Artois: Ralph Conserva

Digital Lead, Stella Artois: Katherine Gruneisen

Public Relations Director, Stella Artois: Laura Alito

Agency 

Agency: Pereira O'Dell 

Creative Chairman, Co-Founder: PJ Pereira

Chief Creative Officer: Robert Lambrechts

Executive Creative Director: Nick Sonderup

Creative Director: Thiago Cruz

Senior Copywriter: Ivan Rivera

Senior Art Director: Camilo Ruano

Copywriter: Anjali Rao

Art Director: Rachel McEuen

Associate Design Director: Som Perry

Production Artist: Evan Zelermyer

Executive Producer: Veronica Beach

Senior Producer: Bridget Pierce

Senior Print Producer: Dana Canneto, Owen Bly

Senior Project Manager: Melanie Christian

Business Affairs: Shay Davis, Audra Brown

Managing Director: Mona Gonzalez

Brand Supervisor: Erica Black

Director of Strategy: Tom Naughton

Brand Strategy Director: Kira Loretto

Communications Strategy Director: Nina Cole

Social Strategy Director: Damara Dikeou

Social Strategist: Haley Carter

Production

Production Company: PrettyBird 

Director: Paul Hunter

CEO/EP: Kerstin Emhoff 

Producer: William Green

Director of Photography: Matt Lloyd 

Choreographer: Mandy Moore

Editing 

VFX: MPC

Executive Producer: Camila De Biaggi

Producer: Anna Kravtsov

Creative Director: Alvin Cruz

VFX Supervisor: Tim Crean

Editorial: Cosmo Street

Editor: Lawrence Young

Assistant Editor: Jared Zygarlicke and Josh Berger

Head of Production: Luiza Naritomi

EP: Maura Woodward

 
Music

Producer: M. Ward

Engineer: John Askew

Vocals/Guitar/Keys: M. Ward

Vocals: Alia Farah

Drums: Jordan Hudson

Writer: John Benson Sebastian

Publisher: Trio Music Company

All rights administered by BMG Rights Management (US) LLC
And Published by Alley Music Corp. (BMI) Courtesy of Round Hill Music

Music Supervision: Search Party 

EP: Winslow Bright

Music Supervisor: Meghan Currier

Mix & Production: Stewart Lerman 

 
TVC Audio

Audio Mix: Heard City

Mixer: Phil Loeb

EP: Sasha Awn

Billboard Graphics

Artist: Studio Posti

Production Company: Dress Code

Executive Creative Director: Andre Andreev

Executive Producer: Brad Edelstein

Head of Post Production & Operations: Tara Rose Stromberg

Categories: Beers, Alcoholic Beverages

PRETTYBIRD US, Wed, 08 Jul 2020 16:33:55 GMT