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Stefan Sagmeister Submits Art to Laser Cat



ADC creates larger-than-life cat to project art at its Miami Beach Festival in 2014

Stefan Sagmeister Submits Art to Laser Cat

Well-known designer and illustrator Stefan Sagmeister is the first to feed his art to Laser Cat, a project launched by ADC to find the art in advertising and design.

Creatives worldwide are encouraged to submit their artwork (drawings, sculpture, painting, photography, cat photography and more) to Laser Cat through the end of November. The more art Laser Cat gets, the bigger he grows.


Laser Cat from Hungry Castle on Vimeo.


The larger-than-life feline conceived by Hungry Castle and constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan, will make its debut at the ADC Festival of Art + Craft in Advertising and Design at the Bass Museum in Miami Beach on April 8, 2014. Depending on the number of submissions received, Laser Cat will either project its collection on a wall (requiring 100 submissions), on the side of a building (requiring 1,000 submissions) or on the moon (requiring 1,000,000 submissions).

The simple brief for the Laser Cat project was rooted in ADC’s new vision, as articulated by Executive Director Ignacio Oreamuno, to recommit the creative industries to the art and craft of advertising and design.

“There is one thing that advertising and design professionals have in common: we all got into the industry because of our passionate affinity and love for art,” Oreamuno said. “I want to take every single piece of art created by every art director, copywriter, illustrator, motion designer, photographer, creative director, film maker and even account person in our industry and let Laser Cat project it to the world. This is a celebration of the art in our business,” Oreamuno added.

Laser Cat is accepting submissions through November 30, 2013. Learn more at

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Categories: Sports and Leisure, Museums and Galleries, Thu, 14 Nov 2013 14:41:30 GMT