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Steak-Umm Gives You Meaty Dreams with Its New Beef Bed Sheets

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Campaign from Tombras allows beef curious vegans and other non-meat eating people to experience Steak-Umm

Steak-Umm Gives You Meaty Dreams with Its New Beef Bed Sheets

Steak-Umm, the brand legendary for its frozen beef sheets, launched actual queen sized bed sheets allowing beef curious vegans and other non-meat eating people to experience Steak-Umm. Beef Sheets mark the first product launch for the company, which made a name for itself on social media by addressing difficult topics head on while also humouring us all with its punny, blunt nature. 

The product has countless meatless eater benefits and features such as: 

Looks like beef

Is not beef

***The sheets are steak scented

This product is decidedly unencumbered by societal convention

The beefy goodness doesn't stop with just the sheets. Also available for purchase is Meatless Dreams, a 100-minute long soundtrack featuring the sizzling sound of Steak-umm steak to help you settle into your new Beef Sheets. You can visit WWW.BEEFSHEETS.COM or call 1-833-STEAKUMM to hear the entrancing sounds of sizzling beef on a hot griddle. 

Tombras, AOR for the Steak-umm is behind the work. Tombras’ first work for the brand introduced a new mascot, The Steaksperson, that brought the personality to life and has been driving awareness across a wider audience since then. 

“This is both the most obvious and funny line extension we’ve ever worked on. Consumers on Twitter call them beef sheets, and it always gave everybody a chuckle - but when we realized it could be a great way to open the brand up to non-meat eaters, it became more than just funny - it became brilliant,” said Dooley Tombras, president at Tombras.

The campaign launched on social, video and digital and will live organically on Steak-umm’s Twitter, Instagram, Facebook, and TikTok.

“Taking the energy and momentum that Steak-umm has on social and creating Beef Sheets are the type of activations we hoped for when partnering with Tombras. Just like the Steaksperson we introduced earlier this year, this campaign further solidifies Steak-umm as a formidable brand,” said Max Scannapieco, VP of sales and marketing at Quaker Maid Meats.

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Client: Steak-umm

Max Scannapieco: VP Sales and Marketing

Agency : Tombras

Jeff Benjamin: Chief Creative Officer

Morgan Crego McLees: VP, Creative Director

Matt Butler: Associate Creative Director, Social Media

Patrick Tice: Creative Director

Harrison McNeill: Social Media Copywriter

Scott McIntosh: Sr. Social Media Art Director

Angie Burton: Sr. Project Manager

Chad Hopenwasser: Chief Production Officer

Renee Safir: Producer

Matt Lynberg: Technical Director

Chris Hill: Assoc Director of Digital Project Management

Maria Gridnev: Web Developer

Walker Reed: Digital Design Director

Micah Cash: Sr Digital Designer

Elsa Güereña: Sr Digital Creative Project Manager

Production Company : Sequitur Cinema

Denis Deck: Executive Producer

Jeff Venable: Director

Edit : Tombras Studios

Stephen Vaughn: Editor

Genres: Comedy

Categories: Food, Meat & Fish

Tombras, Tue, 24 May 2022 07:47:05 GMT