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Staying True to Your Brand Purpose

The Influencers 35 Add to collection

Distillery chats to Robin Bonn, Melda Simon and Thomas Knowles on the how to pivot business whilst staying true

Staying True to Your Brand Purpose

The world is aware that current events have challenged entrepreneurs, brands and businesses to think more creatively. Quick pivots and rewriting marketing playbooks are now expected from many organisations.

Everyone is seeing fashion brands as pharmaceutical leaders, restaurants as tech pioneers and museums as media companies.


Distillery speaks to Robin Bonn, founder of Co:definery, Melda Simon, founder of Little Fires and Thomas Knowles, membership events manager, British Museum to discuss the ways brands are innovating through tougher constraints and highlight practical tips to keep these innovations true to your draft values.

Listen to the full podcast episode here.

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Categories: Media and Entertainment, Online Media

Distillery, Wed, 30 Sep 2020 13:23:22 GMT