Wunderman Thompson Atlanta
Thu, 22 May 2014 08:36:01 GMT
This hurricane season, JWT launched a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.
“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.
You can view the spot and see your flood risk here.
Group Account Director: Lesley Brown
Account Supervisor: Tessa Rogers
Account Executive: Lauren Geismar
Group Creative Director: Lando Ettrick
Art Director: Deb DeWitt
Copywriter: Tiffani Harcrow
Director of Integrated Production: Peter Blitzer
Integrated Producer: Renee Williams
Project Manager: Diana Gomez
Production Company: Elastic
Music Composition: Beacon Street Studiosview more - Creative
Genres: Animation, Storytelling
Categories: Safety, Corporate, Social and PSAsWunderman Thompson Atlanta, Thu, 22 May 2014 08:36:01 GMT