Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Stay Safe in the Hurricane Season With JWT Atlanta's Heartfelt PSA



Cute animation for FEMA on Flood Insurance

Stay Safe in the Hurricane Season With JWT Atlanta's Heartfelt PSA

This hurricane season, JWT launched a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.

“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters. 

You can view the spot and see your flood risk here.


Group Account Director: Lesley Brown

Account Supervisor: Tessa Rogers

Account Executive: Lauren Geismar

Group Creative Director: Lando Ettrick

Art Director: Deb DeWitt

Copywriter: Tiffani Harcrow

Director of Integrated Production: Peter Blitzer

Integrated Producer: Renee Williams

Project Manager: Diana Gomez

Production Company: Elastic

Animator: Headless

Music Composition: Beacon Street Studios

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Animation, Storytelling

Categories: Safety, Corporate, Social and PSAs

Wunderman Thompson Atlanta, Thu, 22 May 2014 08:36:01 GMT