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Group745
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Creative in association withGear Seven
Group745

Stay Safe in the Hurricane Season With JWT Atlanta's Heartfelt PSA

22/05/2014
Advertising Agency
Kansas City, USA
49
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Cute animation for FEMA on Flood Insurance

This hurricane season, JWT launched a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.

“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters. 

You can view the spot and see your flood risk here.


Credits


Group Account Director: Lesley Brown

Account Supervisor: Tessa Rogers

Account Executive: Lauren Geismar

Group Creative Director: Lando Ettrick

Art Director: Deb DeWitt

Copywriter: Tiffani Harcrow

Director of Integrated Production: Peter Blitzer

Integrated Producer: Renee Williams

Project Manager: Diana Gomez

Production Company: Elastic

Animator: Headless

Music Composition: Beacon Street Studios

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