Leo Burnett Chicago
1 month ago
As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announcement of a 10,000-bed commitment to the state of New York, Serta Simmons Bedding in collaboration with Leo Burnett, has launched, ‘Stay Home, Send Beds.’
The Institute for Health Metrics and Evaluation and the University of Washington predict that 41 states will require more hospital beds than they currently have available. Serta is working to help ensure that doesn’t happen.
At the website, visitors can purchase up to 10,000 beds to be distributed to the city of their choosing. For every 25 beds donated through the site, Serta will donate 10,000 additional mattresses - a 400% match. Leo Burnett and Serta created ‘Stay Home, Send Beds’ in order to begin a collective, proactive effort in the midst of this nationwide supply shortage.
Categories: Home, Soft FurnishingsLeo Burnett Chicago , 1 month ago