Cyber mobbing is a reality. Sprite’s new spot tackles this issue with positivity and gives inspirational personalities the stage. FAMILIA director duo Tobias Bonfanti chose a filmic approach to this, giving this film more weight and a timeless feel among the avalanche of content every day. No matter what you do, people will always have something to say.
The cool new TVC reminds us to love and accept our eccentricities in all their glory, and to stay fresh this Haters Season!