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Stay at Home But Travel (Virtually) with Xbox’s Free eBook ‘The Rough Guide to Xbox‘

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McCann London and Rough Guides offer a break from lockdown with in-game digital tourism

Stay at Home But Travel (Virtually) with Xbox’s Free eBook ‘The Rough Guide to Xbox‘

With the world in lockdown and the travel industry facing uncertain times, Xbox and McCann London, in collaboration with Rough Guides, saw a way to offer a small bit of relief to people around the world confined to their homes. The free eBook edition of The Rough Guide to Xbox lets gamers satisfy some of their wanderlust via in-game digital tourism.

The Rough Guide to Xbox is a pioneering guide that embraces digital tourism in a gaming context. Like all Rough Guides, it’s a valuable travel companion, except every place can only be visited virtually in Xbox games. Using Rough Guides’ unique ‘tell it like it is’ ethos and user-friendly format, it’s designed to encourage wandering off-piste, away from the gameplay action. All of which means you can explore epic off-the-beaten-track locations - from the dense jungles and epic temples of Shadow of the Tomb Raider, to the otherworldly planet of Anthem - while staying safe at home.

Rough Guides CEO René Frey said: “While travel isn’t possible at present, we at Rough Guides remain committed to helping readers make the most of their time at home, which is why we’re offering this free eBook of ‘The Rough Guide to Xbox’ - the perfect way to explore new worlds and landscapes while we can’t travel for real. We’re very grateful to our partners at Xbox for working with us to make this possible.” 

Michael Flatt, global integrated marketing, Xbox said: “On Xbox you really can travel to a variety of rich, absorbing worlds without leaving the comfort and safety of your own home and we’re proud to bring the ultimate guide to those worlds to gamers for free in partnering with Rough Guides. We encourage all to stay home, stay safe and enjoy your adventures.”  

Revealing the in-game places you HAVE to visit, and offering a new way to discover the expansive landscapes of Xbox One X Enhanced games, The Rough Guide to Xbox will enhance every digital traveller’s experience.

Head here for a free eBook edition of The Rough Guide to Xbox.

Head here to discover more about The Rough Guide to Xbox.

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Chief Creative Officer McCann UK and Co-President, McCann London: Rob Doubal

Chief Creative Officer McCann UK and Co-President, McCann London: Laurence Thomson

Executive Creative Directors: Jamie Mietz, Sanjiv Mistry  

Senior Creatives: Jim Nilsson, Jacob Bjordal 

Directors: Jim Nilsson, Jacob Bjordal 

Senior Creatives: Juan Peirano, Hetu Negri 

Head of Strategy: Karen Crum

Senior Planner: James Appleby

Head of Art: Dan Howarth 

Designers: Matthew Thomas, Angelika Juszczyk

Project Director: Clare Prager

Project Manager: Anna Curtis

Senior Project Manager: Hannah Graff

EVP and CCO at McCann UK: Rob Smith

Managing Partner: Silesh Jani


Senior Account Director: Nicole Robinson-Spaude

Account Director: Melanie Vickers

Account Manager: Anastasia Imam

Account Executive: Eloise Thompson


Chief Production Officer McCann Wg EMEA, MD Craft EMEA: Sergio Lopez

Executive Producer: Kin-man Ly

Head of Studio: Ellie Faint

Producer: Alex Dougan

Junior Producer: Aurelija Salickaite

Print Producer: Steve Tester 

Producer: Jaime Cooper 

Director: Ben Twiston-Davies

Production Company (Film): Fire Without Smoke

Post Production

Post Production: Craft London 

Publishing Company: Rough Guides

Partnerships Agency: MIAI

PR Agency: Assembly

Categories: Gaming, Sports and Leisure

McCann London, Fri, 01 May 2020 16:20:54 GMT