McCann North America
Tue, 26 Apr 2022 14:39:35 GMT
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State Street Global Advisors Rainy Day Spot Helps You Get the Most from the Middle
McCann NY launches the campaign for State Street's mid cap ETF
What’s the use of an umbrella missing its middle during a rainstorm? Or beach-tennis paddle without a middle? How about a piano with no middle keys? They’re all part of a world without middles, brought to life by State Street Global Advisors in the latest campaign for its mid cap ETF (exchange-traded fund), MDY.
In the stock market, mid caps, as their name implies, comprise companies with market value in the middle of the spectrum, the sweet spot between large caps and small caps. Investors often assume that if they own both large and small caps, they have broad exposure to the market – meaning they have covered the entire scale of the market. But without mid caps in their portfolio, they don’t.
‘The middle can make all the difference’ is the refrain of the MDY campaign, which dramatises the value of mid caps by creating a world without middles.
In truth, mid caps like MDY really can make all the difference - portfolios containing mid caps have a track record of outperforming portfolios without them. The campaign, spanning TV, social and digital, drives to a website experience where investors can use an online tool to find out how increasing a mid cap allocation can make all the difference in their own portfolios.
The campaign includes three different executions and launches with its first, ‘Rainy Day,’ on April 18th.
view more - Creative
McCann NY
SVP Group Creative Director: Gene Campanelli
SVP Group Creative Director: Peter Powell
VP Creative Director: Stephanie Cajucom
SVP Group Creative Director: Daniele Ferdinand
SVP Executive Producer: Donna McCracken
EVP, Global Account Director: Rob Rawley
SVP, Executive Account Director: Amber Greenwalt
Account Director: Cheryl Edwards
Senior Account Executive: Catherine Peta
SVP Group Strategy Director: Anna Andreis
VP Strategy Director: Daniel Lammon
Business Manager: David Halberstadt
State Street Global Advisors
Chief Marketing Officer: John Brockleman
Head of SPDR ETF Marketing: Sarah Estwick
VP Advertising and Media: Kristie Tillinghast
VP, Director of Marketing: Kelly Beaudin
Senior Product Marketing Manager: Michaela Copley
Senior Associate, Advertising and Media: Devon Laudadio
Craft NY
Senior Designer: Fermin Fernandez
Digital Advertisement Development: Daniel Farinella
Quality Assurance Engineer: Puneet Oberoi
Digital Production Coordinator: Gabrielle Wilson
Production
Production Company: Smuggler
Director: Björn Rühmann
EP: Patrick Milling-Smith, Brian Carmody, Allison Kunzman
Producer: Nick Sutherland-Dodd
DOP: Justin Brown
Service Company: Migrate Films
Service Company EP: Libbi Ball
Edit
EDIT: Work Editorial NY
Editor: Rich Orrick
Assistant Editor: Fatos Marishta
Producer: Chris Delarenal
Executive Producer: Alejandra Alarcon
VFX
VFX: Preymaker | Creative + Technology
Chief Creative: Angus Kneale
Exec Producer: Verity Grantham
Creative: Edward Lopez
Creative: Jongmoon Woo
Production: Jabulani Simelane
Exec Producer: Melanie Wickham
Creative: Jamie Scott
Production: Joaqui Lopez
Production: Kendall Rotar
Creative: Rune Mansson
Creative: Simon Holden
Creative: Tim Bird
Creative: Wynand de Wet
Audio
Audio Post: Sonic Union
Mix Engineer: Paul Weiss
Assistant Engineer: Alex Thiel
Head of Production: Patrick Sullivan
Categories: Insurance, Finance
McCann North America, Tue, 26 Apr 2022 14:39:35 GMT
