McCann North America
Tue, 12 Apr 2022 14:31:32 GMT
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State Street Global Advisors’ Gamifies Liquidity Challenges with VR Maze
Immersive VR experience from McCann NY and Craft gamifies the quest for liquidity and challenge players to get in and out as quickly as possible
Whatever you get into, make sure you can get out.
That’s the challenge State Street Global Advisors is putting to financial advisors, who are in constant search for liquidity in a volatile, competitive market. It’s also the idea behind the Liquidity Maze, an immersive, panoramically engaging VR experience the company and its highly liquid DIA fund are launching at Exchange: An ETF Experience, the industry's first big conference in two years, on April 11th–14th in Miami.
The Liquidity Maze gamifies the quest for liquidity and challenges the audience to get in and out as quickly as possible. If players get stuck, State Street Global Advisors is there to help, via a blue Liquidity Orb that shows them the way.
The experience consists of five unique levels culminating in the Liquidity Room, where players achieve liquidity and are given their final time. A leader board at the booth ranks the top 10 players at the 2,000-person conference and tallies up the $30,000 in donations State Street has committed to charities across the three-day event.
Housed in a sleek booth with undulating, liquid-like sides, the maze is designed to stand out and let the audience know that State Street Global Advisors and its DIA fund are there to help them find the liquidity they're looking for.
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McCann NY
SVP Group Creative Director: Gene Campanelli
SVP Group Creative Director: Peter Powell
Senior Copywriter: Josh Comas-Race
Senior Art Director: Luzdivina Ruiz
SVP Executive Director of Innovation Production: Mihae Mukaida
Event Producer: Amber Briscoe
Digital Producer: Sean Flanigan
Producer: Isabel Conte
SVP Group Strategy Director: Anna Andreis
VP Strategy Director: Daniel Lammon
EVP, Global Account Director: Rob Rawley
SVP, Executive Account Director: Amber Greenwalt
Account Director: Cheryl Edwards
Senior Account Executive: Catherine Peta
Senior Project Manager: Torey Koltun
Business Manager: David Halberstadt
Craft NY
Executive Print Producer: Eileen Kaufman
Brand Content Creator: Brett Berman
Brand Content Creator: Aude Cuenod
Brand Content Creator: Sam Rimland
Senior Producer: Zoe Greene
State Street Global Advisors
Global Head of Brand Marketing & Communications: John Brockelman
Head of SPDR ETF Marketing, North America: Sarah Estwick
Marketing Director: Kelly Beaudin
Vice President, Advertising & Paid Media: Kristie Tillinghast
Event Program Manager, SPDR® Event Marketing: Meaghan Giangregorio
Vice President, SPDR® Event Marketing: Kristina Mannis
Senior Associate, Marketing: Devon Laudadio
Production
Creative + Technology: Preymaker
Maker: Angus Kneale
Maker: Verity Grantham
Maker: Melanie Wickham
Maker: Rob Petrie
Maker: Ruben Vandebroek
Maker: Zach Fortin
Maker: Rune Mansson
Maker: Katherine Lannon
Maker: Kendall Rotar
Maker: Jabulani Simelane
Maker: Louis Charles La Manna Harvey
Maker: Joseph Reilly
Maker: Casey Herrick
Maker: Ben Weaver
Maker: Syd Fini
Maker: Steven Guas
Maker: Katie Schiffer
Maker: Bradley Stilwell
Maker: Jongmoon Woo
Maker: Bell Rodrigo Brito da Silva de Deus
Maker: Davis Grzesik
Maker: Hassan Taimur
Maker: Nic Barnes
Maker: Alan McSeveney
Fabrication
Fabrication Company: The New Motor
Design Consultation/Fabrication: Jorge Parreira
Project Manager: Stephanie Darna
Fabrication Design: Graham Kelman
A/V
A/V: NMR Events
A/V Design Consultant, Producer: Eric Skoloda
Music
Music Composition: Amber Music
Sound
Sound Design: Daniel Nolan
Music: Amber Music
Music Supervisor / Unreal Sound Mix Advisor: Mike Perri
Executive Producer / CD / Unreal Sound Mix Advisor: Michelle Curran
Categories: Finance, Investment
McCann North America, Tue, 12 Apr 2022 14:31:32 GMT
