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State Street Global Advisors’ Gamifies Liquidity Challenges with VR Maze

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Immersive VR experience from McCann NY and Craft gamifies the quest for liquidity and challenge players to get in and out as quickly as possible

State Street Global Advisors’ Gamifies Liquidity Challenges with VR Maze

Whatever you get into, make sure you can get out. 

That’s the challenge State Street Global Advisors is putting to financial advisors, who are in constant search for liquidity in a volatile, competitive market. It’s also the idea behind the Liquidity Maze, an immersive, panoramically engaging VR experience the company and its highly liquid DIA fund are launching at Exchange: An ETF Experience, the industry's first big conference in two years, on April 11th–14th in Miami. 

The Liquidity Maze gamifies the quest for liquidity and challenges the audience to get in and out as quickly as possible. If players get stuck, State Street Global Advisors is there to help, via a blue Liquidity Orb that shows them the way. 

The experience consists of five unique levels culminating in the Liquidity Room, where players achieve liquidity and are given their final time. A leader board at the booth ranks the top 10 players at the 2,000-person conference and tallies up the $30,000 in donations State Street has committed to charities across the three-day event. 

Housed in a sleek booth with undulating, liquid-like sides, the maze is designed to stand out and let the audience know that State Street Global Advisors and its DIA fund are there to help them find the liquidity they're looking for.

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McCann NY

SVP Group Creative Director: Gene Campanelli

SVP Group Creative Director: Peter Powell

Senior Copywriter: Josh Comas-Race

Senior Art Director: Luzdivina Ruiz

SVP Executive Director of Innovation Production: Mihae Mukaida

Event Producer: Amber Briscoe

Digital Producer: Sean Flanigan

Producer: Isabel Conte

SVP Group Strategy Director: Anna Andreis

VP Strategy Director: Daniel Lammon

EVP, Global Account Director: Rob Rawley

SVP, Executive Account Director: Amber Greenwalt

Account Director: Cheryl Edwards

Senior Account Executive: Catherine Peta

Senior Project Manager: Torey Koltun

Business Manager: David Halberstadt

Craft NY

Executive Print Producer: Eileen Kaufman

Brand Content Creator: Brett Berman

Brand Content Creator: Aude Cuenod

Brand Content Creator: Sam Rimland

Senior Producer: Zoe Greene

State Street Global Advisors

Global Head of Brand Marketing & Communications: John Brockelman

Head of SPDR ETF Marketing, North America: Sarah Estwick

Marketing Director: Kelly Beaudin

Vice President, Advertising & Paid Media: Kristie Tillinghast

Event Program Manager, SPDR® Event Marketing: Meaghan Giangregorio

Vice President, SPDR® Event Marketing: Kristina Mannis

Senior Associate, Marketing: Devon Laudadio

Production

Creative + Technology: Preymaker

Maker: Angus Kneale

Maker: Verity Grantham

Maker: Melanie Wickham

Maker: Rob Petrie

Maker: Ruben Vandebroek

Maker: Zach Fortin

Maker: Rune Mansson

Maker: Katherine Lannon

Maker: Kendall Rotar

Maker: Jabulani Simelane

Maker: Louis Charles La Manna Harvey

Maker: Joseph Reilly

Maker: Casey Herrick

Maker: Ben Weaver

Maker: Syd Fini

Maker: Steven Guas

Maker: Katie Schiffer

Maker: Bradley Stilwell

Maker: Jongmoon Woo

Maker: Bell Rodrigo Brito da Silva de Deus

Maker: Davis Grzesik

Maker: Hassan Taimur

Maker: Nic Barnes

Maker: Alan McSeveney

Fabrication

Fabrication Company: The New Motor

Design Consultation/Fabrication: Jorge Parreira

Project Manager: Stephanie Darna

Fabrication Design: Graham Kelman

A/V

A/V: NMR Events

A/V Design Consultant, Producer: Eric Skoloda

Music

Music Composition: Amber Music

Sound

Sound Design: Daniel Nolan

Music: Amber Music

Music Supervisor / Unreal Sound Mix Advisor: Mike Perri

Executive Producer / CD / Unreal Sound Mix Advisor: Michelle Curran

Categories: Finance, Investment

McCann North America, Tue, 12 Apr 2022 14:31:32 GMT