State Makes Insurance Simple With a Little Help from Colenso BBDO

‘Spend time on life’, is a suite of commercials that hero the simple premise that insurance shouldn’t be complicated, and with State, it isn’t.

An instantly recognisable executional style embraces this, and has seen five pieces of work come out in quick succession - all heroing the simplicity of dealing with the heritage insurer.

State from Colenso BBDO on Vimeo.

Scott Coldham, managing director at Colenso BBDO, said, “It’s ownable, playful and a strong platform from which to innovate their service proposition - there are a number of initiatives coming that are really exciting.”

Merran Anderson, GM marketing and communications at IAG, said: “Increasingly our customers are comfortable doing business with us in the online space, and we’re enabling this for them – and seeing great results”.