State Farm’s Magic Jingle 2.0 Continues

Leading brand development and marketing firm Translation have produced two new spots for U.S. insurance company State Farm. 

 

The two TVCs, ‘Shopping’ and ‘Road Trip’ are part of the evolved ‘Magic Jingle 2.0’ campaign that continues to leverage equity from the State Farm jingle to demonstrate agent value.

 

Originally launched in 2010, the Magic Jingle campaign has been a successful initiative supporting the organisation’s core value proposition – agents –and demonstrating that State Farm is not just there when you need them, but can help solve any issue.

 

Credits

 

Chief Creative Director: Chris Cereda


Creative Director: Chris Cereda


Associate Creative Directors: Danielle Thornton and Emily Sander 


Art Director: Slate Donaldson


Copywriter:  Caitlin Harris


Production Company: Furlined


Director: Ted Pauly