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State Farm’s Magic Jingle 2.0 Continues

21/09/2012
Production Company
Los Angeles, USA
700
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Translation create two new spots for the insurance company

 

Leading brand development and marketing firm Translation have produced two new spots for U.S. insurance company State Farm. 
 
The two TVCs, ‘Shopping’ and ‘Road Trip’ are part of the evolved ‘Magic Jingle 2.0’ campaign that continues to leverage equity from the State Farm jingle to demonstrate agent value.




 
Originally launched in 2010, the Magic Jingle campaign has been a successful initiative supporting the organisation’s core value proposition – agents –and demonstrating that State Farm is not just there when you need them, but can help solve any issue.
 
Credits
 
Chief Creative Director: Chris Cereda

Creative Director: Chris Cereda

Associate Creative Directors: Danielle Thornton and Emily Sander 

Art Director: Slate Donaldson

Copywriter:  Caitlin Harris

Production Company: Furlined

Director: Ted Pauly
 

 

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