Leading brand development and marketing firm Translation have produced two new spots for U.S. insurance company State Farm.
The two TVCs, ‘Shopping’ and ‘Road Trip’ are part of the evolved ‘Magic Jingle 2.0’ campaign that continues to leverage equity from the State Farm jingle to demonstrate agent value.
Originally launched in 2010, the Magic Jingle campaign has been a successful initiative supporting the organisation’s core value proposition – agents –and demonstrating that State Farm is not just there when you need them, but can help solve any issue.
Chief Creative Director: Chris Cereda
Creative Director: Chris Cereda
Associate Creative Directors: Danielle Thornton and Emily Sander
Art Director: Slate Donaldson
Copywriter: Caitlin Harris
Production Company: Furlined
Director: Ted Pauly