Stardust Captures Tender Father-Child Moments in Oral B Spot

The live-action division at Stardust has just completed an innovative commercial campaign for Oral B, featuring sentimental moments of fathers and their real-life children. Created primarily for Digital and Social Media, the campaign is a series of vignettes that capture tender moments of fathers and their kids in authentic “small moments” of everyday life.

“This film was a great opportunity for Seth to flex his talents as both a strong storyteller and a serious filmmaker,” says Dexton Deboree, Managing Director/Partner at Stardust. “Seth has been shooting nearly every week since we acquired Stardust a year-and-a-half ago and re-launched it with a wider range of focus than the previous shop’s motion graphic’s roots. He has really taken to task the challenge of constantly growing, learning, improving and strengthening; and has evolved into a serious filmmaker with immense talent and endless potential."

The Stardust live-action division had its work cut out for them in both crafting a smart script that answered the agency’s “ask,” as well as planning a two-day shoot within challenging budget parameters and casting to find experienced talent that happened to be fathers with kids that could perform. 

“We filmed real Father + Child pairings with the goal of capturing a real moment and connections,” explains Stardust Director/Partner Seth Epstein. “The spot is all about the little moments that make a father smile. I wanted the piece to be authentic, emotional and capture the little moments in a cinematic way. It was a challenge to shoot eight vignettes in two days; and make locations look totally different in terms of light, setting and seasons. We filmed on RED and a Panasonic GH3, which allowed us to get into places and cover shots quickly and spontaneously. We had a ton of fun doing the piece. The agency was amazing and we had a great flow, which allowed for unexpected discoveries and a relaxed shoot even though we were pressed for time.”

Credits

Client: Proctor & Gamble/Oral-B

Spot Title: “Father’s Day 2014”

Airdate: June 2014

Ad Agency: The Barbarian Group

Chief Creative Officer/President: Rob Feakins

EVP/Executive Creative Director: David Corr

Creative Directors: Bertrand Garbassi, Jan Rudin

Associate Creative Directors: Heather Stiteler, David Drayer

Chief Production Officer: Lisa BiFulco

Director of Broadcast Production: Nadia Blake

Producer: Chris Muldoon

Production Company: Stardust

Managing Director: Dexton Deboree

Executive Producer: Sue Lee

Director: Seth Epstein

Director of Photography: Christopher Walters

Line Producer: Stella Vazquez

Senior Producer: Martha Smith

Editorial Company: Stardust

Editor: Eron Otcasek

Assistant Editor: Claire Molloy

Design/Animation/Post Production Company: Stardust

Creative Director: Seth Epstein

Producer: Rosanne Raposo

Designer/Animators: Jaewoo Park, Joey Salim

Flame Artist: Greg Cutler

Telecine: Company 3

Colorist: Tim Masick

Producer: Rochelle Brown

Audio Postproduction Company: Hobo Audio

Mixer: Stephen Davies

Music:

Track: “Shooting the Breeze” Audio Network