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STARBURST's Best When Enjoyed Vertically in Swirlers Spot

Creative 570 Add to collection

DDB Chicago turn a salon on its head to show how best to enjoy the latest STARBURST

STARBURST's Best When Enjoyed Vertically in Swirlers Spot

STARBURST has launched its ‘Best Enjoyed Vertically’ creative platform to support the launch of the new STARBURST Swirlers, the brand’s first vertically shaped candy.

The new campaign – designed exclusively for mobile and vertical media from DDB Chicago – leans into the ever-popular mobile-friendly, vertical content by creatively showing scenes that look strange unless viewed vertically (so be sure to watch on your phone!).

Debuting nationally, the STARBURST ‘Salon’ ad features people enjoying some pampering as gravity acts strangely. Once the set is flipped 90 degrees, viewers realise that the content is intended to be enjoyed vertically rather than in the traditional horizontal format — just like new STARBURST Swirlers!

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Client: Mars Wrigley US, LLC. 

VP, Marketing: Hank Izzo  

Senior Brand Manager, Starburst: Desi Okeke

Senior Associate Brand Manager, Starburst: Ronald Harrison 

Manger, Communications & Corporate Affairs: Angelina Franco 


Creative Agency: DDB Chicago 

Chief Creative Officer, Global: Ari Weiss 

Executive Creative Director: Colin Selikow 

Creative Directors: Chris Walker, Alan Shen 

Associate Creative Directors: Nick Howard, Nick Stoner, Dan LaVigne

Senior Copywriter: Joey Johnson 

Chief Production Officer, Chicago: Diane Jackson 

SVP, Executive Producer: Matt Blitz

Production Manager: Jillian English 

Group Strategy Director: Josh Drueck 

Senior Strategist: Jonathan Palmer 

Global Brand Lead: Josh Lenze 

Global Account Supervisor: Jacqueline Hines

Global Account Executive: Gabrielle Gresge 

PR Agency 

PR Agency: ICF Next 

Media Agency 

Media Agency: Mediacom 


Production Company: Smuggler 

Director: Guy Shelmerdine 


Editorial: Hutch&Co 

Editor: Jim Hutchins 

Telecine: Framestore 

Colourist: Beau Leon 

Post Production 

Post Production: Framestore 


Audio/Sound Design: Another Country 

Engineer: John Binder

Music: TBD 


VFX: Parliament

Genres: Comedy, People, Dialogue

Categories: Food, Sweet

DDB North America, Mon, 22 Jun 2020 16:39:16 GMT