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Starbucks Staff Face Awkward Moments Over Mumbled Names From Mandatory Masks

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Iris saw Starbucks opportunity to promote mask wearing in store with a little self deprecating humour

Starbucks Staff Face Awkward Moments Over Mumbled Names From Mandatory Masks

With masks becoming mandatory to wear in UK retail spaces, Iris saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers’ names on cups. So Iris played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks. 

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Client: Starbucks UK

Agency: Iris 

Creative: Eli Vasiliou

Business Director: Elisha Pearce

Designer: Ryan Mitchell

Producer: Laura McFarlane

Social Media Team: Tom Langan / Sophie Tyler

Categories: Retail and Restaurants , Coffee shops

Iris, Wed, 05 Aug 2020 14:53:02 GMT