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The Sustainability Channel in association withLBB
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Star-Studded Extinction Rebellion Film Demands a Plan from Governments

03/11/2019
Creative Production Studio
London, UK
214
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RANKIN director Jordan Rossi brings Richard Curtis' concept to life in a video featuring Ellie Goulding, Daisy Lowe, Jaime Winstone, Chris Packham, Imelda Staunton, Jim Carter and more
To mark six months since the UK Parliament declared an Environment and Climate Emergency - and coinciding with Extinction Rebellion's first birthday, the UK arm of the now global movement is releasing a short film calling for everyone to demand their government's plan to address the crisis: #WhereIsYourPlan.


Through voices representing a lifetime, aged eight to 80, the film demands that leaders around the world act on the climate and ecological emergency, including zero carbon emissions within the next 10 years and investment in a green economy.

The concept behind this globally significant film was developed by one of Britain’s best filmmakers, Richard Curtis, and refined, shot and produced by RANKIN, an agency headed up by the British photographer and cultural provocateur of its namesake.

But the high profile support didn’t stop there ... featuring faces from Downton Abbey to Love Island, and including the likes of Ellie Goulding, Daisy Lowe, Jaime Winstone, Chris Packham, Imelda Staunton, Jim Carter and Stephen Frears, the video showcases a series of short clips where voices from every generation, representing a lifetime, make an emotive demand to governments for their plan to address the emergency.

Directed by Jordan Rossi of RANKIN, the film shows that despite our race, age or gender, people need to unite against the threat of the global warming crisis. No matter who you are, this is an issue that will affect everyone, and the video reflects our last shot at making a difference.

Now is the time for positive action on a scale as yet unseen. It’s time for the people in power to listen, and it’s time for them, as well as us, to act now, to protect all life on our planet.


Gail Bradbrook, co-founder of Extinction Rebellion, said: “If the British Government were to cut carbon emissions within the so called carbon budget we have, we would need to go from 1.5% annual cut to about 24%. That needs a serious plan. Our children, our future and our wildlife need our Government to step up and face reality.”

Chris Packham said: “Time has run out. It’s act now or face almost unimaginable consequences for life on Earth. So if the drivers of change are asleep at the wheel, it’s time to shake and wake them with one hand and to empower ourselves to make our own differences with the other.”

Jaime Winstone added: “This film must reach governments and ring the alarm bell to act now on the climate crisis we are all living in. We must all ask of them #WhereIsYourPlan?”

Daze Aghaji, of Extinction Rebellion youth said: “As young people, having a plan is vital for having hope for our futures. We need governments to act now and take the climate and ecological emergency seriously. We need to be active in our democracy and ask the government #WhereIsYourPlan?”

James Bargent, producer at MassiveMusic commented: "Extinction Rebellion are on the front line of one of the most important subjects of our time and we're pleased to be amplifying their message with a soundtrack as immediate as their cause."
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