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Star-Studded Chase Sapphire Campaign Invites You to Experience the 'Same Planet More World'

Creative 588 Add to collection

Droga5 New York launches latest spots directed by Pulse's Oscar Hudson

Star-Studded Chase Sapphire Campaign Invites You to Experience the 'Same Planet More World'

Launched in 2016, Chase Sapphire quickly became the credit card for the inspired millennial - creating a cult following among card holders who viewed travel, luxury and life differently from the way competitors had traditionally talked to them. Its appeal created unprecedented demand, striking a chord with a new breed of modern, experience-hungry and authentic travellers who want it all. And with more flexible rewards, bigger earning percentages, and partnerships with food delivery and ridesharing services, every year has seen competitors strive to catch-up to the changes Sapphire brings to the industry. Droga5 needed to continue to set the bar for contemporary travel and dining cards and retain the existing Sapphire customer base.

To maintain this momentum, this year’s campaign continues to reflect the values and aesthetics that resonate so deeply with our audience. This is an audience that sees every moment as an opportunity to lead a richer life, on their own terms. The platform Same Planet More World is a bold and vibrant expression of this and what it means to have Sapphire in your pocket. How Sapphire gives you a distinct advantage, enabling you to navigate the same planet as everyone else, while getting much more out of it. It’s a platform that fundamentally broadens who we are, what we believe in and acts as a runway for work to come.

The creative is built around the notion that with Sapphire, simply doing more of the same can put you one step ahead. Suddenly, everyday moments can lead to something bigger. A regular rideshare becomes a ticket to your next big trip. A normal dinner out gets you closer to your next vacation. And Sapphire is the key to making it all happen. It was important that the work steeped the viewer in the world of Sapphire – a feeling as much as a narrative - driven by a distinct look and energy. To do so, each film shares a similar DNA. The situations are relatable, the people are relatable, but the presence of Sapphire injects a little magic - all practically achieved, strikingly styled and seamlessly stitched together to showcase the Sapphire advantage. It’s everyday moments elevated to feel a little bit more magical and inviting.

Flipping the category trope of celebrities simply as spokespeople, the agency wanted to weave celebrities more intrinsically into the world of Sapphire. In the films, they punctuate and colour the hero’s experiences with credible cameos. Outside the films, they’ll play a broader role in lending their various talents and expertise to the events and experiences curated for cardholders. The first of which, is partnering with renowned musician/producer Mark Ronson to serve as music supervisor for the entire campaign – hand selecting tracks for each film as well as providing exclusive playlists for cardholders and appearances at Sapphire hosted Sundance Film Festival events. Alongside Mark are partnerships with acclaimed actresses Awkwafina and Gabrielle Union-Wade and basketballer Dwyane Wade who also feature in the campaign.

Beyond traditional channels, Droga5 has put a sharp focus on pushing the campaign to reach the audience in new spaces - like events and experiences - and establish a bold new presence, look and point of view in places where our audience is open to engage with Sapphire. The goal is for consumers to recognise their own mindset and worldview in the work and see Sapphire as their trusted, authentic and in-the-know partner.

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Agency

Agency: Droga5 NY

Creative Chairman: David Droga

Global Chief Creative Officer: Neil Heymann

Co-Chief Creative Officer: Tim Gordon

Co-Chief Creative Officer: Felix Richter

Executive Creative Director : Juliana Cobb

Associate Creative Director : George McQueen

Associate Creative Director : Tom McQueen

Art Director: Tobias Lindborg

Copywriter: Felix Karlsson

Art Director: Jasper Yu

Copywriter: Danielle Gasbarro

Design Director: Chance Medder

Design Director: Mark Yoon

Junior Designer: Kenisha Rullan

Associate Design Director: Dan Pulito

Senior Designer: Lia Sfiligoj

Chief Creation Officer: Sally-Ann Dale

Director of Film Production : Jesse Brihn

Group Executive Producer, Film: Tricia Lentini Himot

Senior Producer, Film: Brandon Chen

Associate Producer, Film: Andres Riveros

Associate Producer, Film: Kenya Agunloye

Music Supervisor : Mike Ladman

Director of Art Production: Cliff Lewis

Associate Director, Art Production: Bianca Escobar

Director of Print & Fabrication: Rob Lugo

Associate Director, Print & Fabrication: Riely Clough

Executive Producer, Print: Cindy Perez

Co-Director, Interactive Production: Tasha Cronin

Co-Director, Interactive Production: Justin Durazzo

Executive Producer, Interactive: Jenn Mann

Producer, Interactive: Hannah Ades

Director of Business Affairs: Dan Simonetti

Associate Director, Business Affairs: Tom Vendittelli

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Ramon Jimenez

Strategy Director : Emily Mulvey

Senior Strategist : Matt Forster

Chief Media Officer: Colleen Leddy

Communication Strategy Director: Mike Pignone

Senior Communications Strategist: Mark Longacre

Senior Communications Strategist: Ashley Van Der Laan

Communications Strategist : Molly Klein

Group Data Strategy Director: Lily Ng

Senior Data Strategist: Joy McKenzie

Executive Group Account Director: Lauren LaValle

Account Director: Annie Sherbon

Account Director: Rich Bloom

Account Manager : Daniel Lawrence

Associate Account Manager: Miguel Atkins

Program Manager: Audrey Weber

Senior Project Manager: Sarah Arrillaga

Client

Client: JPMorgan Chase

JPMorgan Chase Chief Brand Officer: Leanne Fremar

Chase Executive Creative Director : Amee Shah

Executive Director, Chase Card Brand & Advertising : Catherine Rose

Vice President, Sapphire Brand & Advertising : Zoe Zeigler

Vice President, Sapphire Brand & Advertising : Almaris Acin

Vice President, Chase Social Media : Alyssa Mccallan

Chief Executive Officer, Chase Consumer Lending : Marianne Lake

President, Chase Branded Cards : Catherine Hogan

Managing Director, Head of Chase Sapphire: Matthew Massaua

Executive Director, Sapphire Marketing : Adele Chandler


Production

Production: Pulse

Director : Oscar Hudson

DP : Albert Salas

President of Commercials and Branded: Davud Karbassioun

Managing Director: Hillary Rogers

Executive Producer: Darren Foldes

Line Producer: Paul Ure

Production Designer: Rob Pearson

Wardrobe: Elise Velasco

Edit

Editorial: Cosmo St

Editor: Paul Hardcastle (Cosmo Street /Trim)

Executive Producer: Maura Woodward

Senior Producer: Paolo Solarte

Assistant Editor: Kyle Moriarty

Post

Post Production: Framestore

Executive Producer / President: James Razzall

VFX Supervisor: Steve Drew, Matt Pascuzzi

Shoot Supervision: Michael Ralla, Steve Drew

Senior Producer: Nick Fraser

Senior Producer : Maura Hurley

Producer: PJ Stegall

Telecine: Beau Leon

Telecine Producer : Andrew McLintock

Compositing: Steve Drew, Matt Pascuzzi, Karch Coon, Jose Arauz, Eric Sibley, Nick Tanner, Chris Sonia, Kieran Walsh, Zavier Mojica, Elaina Brillantes, Brianna Reynolds, Bruno de la Calva, Gretchen Capatan, Craig Tozzi

Matte Painting: Ben Walant + Callum McKeveny

VFX Editor: Jacob Sadowsky

Sound

Sound Design/Mix: Wave Studios

Sound Designer/Mixer : Aaron Reynolds

Executive Producer: Vicky Ferraro

Associate Producer : Eleni Giannopoulos

Prouction

Production Company (Graphics/Interactive): Second Child

Managing Director: Scott Chinn

Senior Retoucher: Mike Vorassi

Senior Retoucher: Natasha Kaser

Senior Retoucher : John Clendenen

Senior Retouching Producer: Michael Mockler

Lead Production Artist : Donald Ong

Production Artist : Joseph Barrille

Graphics Producer: Nereida Valles

Quality Control Specialist: Hoyu Yiu

Photographer: Joao Canziani

Photographer’s Agent: Dana Eudy @ Giant Artists

Genres: Scenic

Categories: Credit cards, Finance

Droga5 New York, Mon, 13 Jan 2020 17:07:50 GMT