Star Alliance Appoints The Secret Little Agency as Lead Creative Agency of Record

After a highly competitive pitch spanning six months, Star Alliance has awarded The Secret Little Agency as its global creative agency of record. 

“We are thrilled to be given this opportunity to take the Star Alliance brand to new heights, and incredibly humbled by the trust placed in us – it’s amazing when we meet clients that mirror our drive and determination to create great work. We’re confident of the excellence we will unlock together in this new creative partnership,” said Eunice Tan, Group CEO, The Secret Little Agency.

The Secret Little Agency’s remit include global brand and marketing strategy and communications development including brand and product campaigns. 

“We're happy to collaborate with the highly dynamic The Secret Little Agency, which captured our attention with their strategic and creative talent. This partnership marks a step forward reflecting our commitment to impactful brand building, and we eagerly look forward to the creative ventures that lie ahead.” said Sidharth Grover, director communications and marketing, Star Alliance.

Founded in 1997, Star Alliance is the world’s first and largest airline alliance, with 26 member airlines including many of the world’s top aviation companies like Air China, Lufthansa, Singapore Airlines, Turkish Airlines, United Airlines and more. The Secret Little Agency is the first APAC-based agency to be appointed as Global AOR for Star Alliance, marking an exciting new chapter for the brand.