Stanton Optical is taking on the ridiculously overpriced world of designer eyeglasses in their newest campaign, “Designer Looks Without the Drama.”
Created by Boulder, Colorado-based creative agency Grenadier, the campaign pokes fun at the cartel-like optical industry and absurdly overpaid frame designers.
Florida-based Stanton Optical partnered with Grenadier to increase awareness of their disruptor brand as a fresh alternative in the optical space and drive traffic to their 85 nationwide stores.
Beyond working directly with designer eyewear manufacturers to offer lower cost frames, Stanton Optical is also bringing in-house optical labs and telemedicine exams to the majority of their storefronts, upending the the current optical healthcare model.
"While we're passionate about eye care, others in our industry might view it as a less fun, even boring, space to develop creative,” said Daniel Stanton, CEO of Stanton Optical, “Grenadier embraced the challenge to find the perfect message to explain our fast-growing brand.”
In the spots, we are introduced to the world of Macula, an infamous megalomaniacal designer of haute couture eyewear who throws childlike tantrums and treats his taxidermied dog better than his staff—he is the embodiment of the old regime.
In addition to TV and online video, the campaign extensions include print, direct mail, in-store POP, digital display (mobile and desktop) and OOH in all Stanton Optical and My Eyelab markets across the country. The campaign will run through the end of the year.
"At Grenadier, we specialise in working with entrepreneurial brands. Stanton has the potential to be a game-changer for the industry and we couldn't be more excited to launch this campaign with them." said Wade Paschall, Partner & Creative Director of Grenadier.
Daniel Stanton, Chief Executive Officer
Salena Youngman, Director of Marketing
Partner/Creative Directors - Wade Paschall & Randy Rogers
Senior Art Director - Quinn Lindgren
Senior Copywriter - Will Patterson
Director of Creative Production - Anh Truong
Senior Agency Producer - Chris Webb
Partner/Managing Director - Jeff Graham
Account Lead: - Eric Forsyth
Account Supervisor - Malory Toscano
Strategy Director - Peri Shaplow
Production company - Community Films
Director - Clay Williams
Director of Photography - Chris Soos
Executive Producer - Lizzie Schwartz & Carl Swan
Line Producer - Laura Heflin
Still Photographer - Aleks Kocev
Post Production Company - Ming Studios
Editor - Bryce Harvey
Assistant Editor - Nathan Moses
Director of Post Production - Lennon Barnica
Online & Color - Timber
Creative Directors/Partners - Jonah Hall & Kevin Lau
Executive Producer - Sabrina Elizondo
Colorist - Miles Kinghorn
Flame Artists - Brian Shneider, Chris DeCristo
Flame Assists - Brandon Harden, Brack Hightchew
Producer - Jillian Lynes
Music & Sound Design - Coupe Studios
Producer - Aaron Lasko
Audio Mixer - Greg McRae
Music Supervisor - Aaron Garrison
Casting Director - Libby Clearfield