Stanley Social Campaign from North Revels in Bad Behaviour
The outdoor accessory brand is happy to support your worst vices
Stanley’s latest social campaign created by Portland, Oregon-based creative agency North pays tribute to a well-known but rarely spoken truth: Stanley is the best gear for our worst vices.
While Stanley makes a wide range of outdoor necessities; from coolers to camp cookware, their most popular gear, like the iconic hammertone green vacuum growler and pocket flasks, are primarily built to carry and protect our beloved vices—from coffee and whiskey to the occasional firecracker.
"Stanley suggested a strategy that celebrates vices in their products. What respectable ad agency would not embrace that with an unholy glee?" said Mark Ray, Chief Creative Officer at North.
North captured the revelry of bad behavior by assembling a real party of twenty- and thirty-somethings on a river beach in Oregon with a pile of Stanley gear and plenty of libations. Bluetooth speakers were maxed out, campfires were lit and in less than two days, the resulting footage was turned into a campaign meant to be as perfectly unpolished as the sentiment of the idea behind it.
So go ahead and skin some knees or do a little fire hula hooping. Stanley has your back.
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Artist: The Pynnacles
Editor: Leif Hanson
Director of Marketing: Lisa Wood
Marketing Manager: Michelle Fleming
CEO: Rob Harris
Chief Creative Officer: Mark Ray
Creative Agency: North
Managing Director: Rebecca Armstrong
Art Director: Ashod Simonian
Copywriter: Eric Samsel
Producer: Matt Genz
Brand Director: Loralee Stapleton
Brand Strategist: Jordan Delapoer
Executive Producer: Steve Rauner
Media Planners: Nathan Johnson, Devon Brown
Media Strategy: Caroline Desmond
Social Content Director: Stuart Perkins
Studio Artists: Chris Sequeira, Blake Caudle
Categories: Sports and Leisure, Outdoor EquipmentNorth, Tue, 29 Aug 2017 08:45:19 GMT