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Standard Chartered Makes Mobile Banking a Breeze

05/11/2013
Advertising Agency
New York, USA
158
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TBWA\Hong Kong launch new TVC to promote platform

Standard Chartered Bank (Hong Kong) Limited (“Standard Chartered Hong Kong”) has launched a new TVC to increase awareness of their mobile banking platform 'Breeze Banking'.


“These days customers are looking for banking solutions that are user-friendly and truly sensitive to their fast pace of life,” says Esmond Mok, Chief Marketing Officer, Consumer Banking, Standard Chartered Hong Kong, “Our digital offerings are designed to be a thoughtful partner for our customers, helping to make all their banking needs easier to manage, wherever they go.”


Created by TBWA\Hong Kong, the TVC was shot in London and Hong Kong and taps into the emotional connection between a mother and daughter and the strength of their relationship despite the distance between them, while showing how Breeze Banking helps make that possible.

 


Joanne Lao, Managing Director of TBWA\Hong Kong added, “As a bank that’s 'Here for good', this spot demonstrates how Standard Chartered puts people at the heart of what it does, using technology to create services based on understanding people’s lives.”


To find out more about Breeze Banking visit: www.standardchartered.com.hk/promotion/ways-to-bank/breeze-banking


Credits


Project Name: Standard Chartered Bank Breeze Banking
Creative Agency: TBWA\ Hong Kong
Client: Standard Chartered Bank (Hong Kong) Limited
Group Creative Director: Esther Wong
Associate Creative Director(s): Annie Loo, Louis Fung
Art Director(s): So So 
Executive Producer: Norah Shum 
Digital Designer: Aiden Lam
Digital Producer: Kirsten Zeng
Client Services Director: Florence Kong
Account Director: Michelle Hong 
Account Manager: Victor Tang
Account Executive: Janus Lau

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