StableFeed is launching a new line of supplements to redefine the equine shelf. The equine industry is at a tipping point, and horses are no longer viewed as livestock but instead held in the same regard as other domesticated pets. In a category currently full of processed snacks, supplements and feeds, StableFeed is leading the revolution for change by providing horse owners with scientifically-proven natural foods made with a purpose.
Based in Rochester, MN, StableFeed appointed Vancouver-based Full Punch to handle the creative duties of developing its new impactful brand and packaging.
Harkening back to the good old days when food was made the way mother nature intended: real, simple, natural. StableFeed's new packaging incorporates playful Victorian-style illustrations that reflect this bygone era and the ingredients' wonder. Each nutrition-packed SKU depicts various types of riders from showjumping to dressage, perched atop the primary ingredient to highlight the nutraceutical benefits. The packaging is a celebration of the expression, "you are what you eat." Superfoods, for super horses.
Commenting on work, Full Punch partner, head of creative, Chris Zawada, said: "By turning the awe-inspiring ingredients into horses, the packaging shines a light on the difference between StableFeed and the competition. With a relatively small marketing budget, StableFeed requires hard-working, creative packaging that communicates the natural benefits and stands out on the shelf."
Mary Hartman, the founder of StableFeed, added: "Horses have a fragile digestive system and deserve high-quality nutritional foods as much as we do to stay healthy. Full Punch breathed life into my dream of elevating equine food and redefining the category for the better. Our new brand and packaging say it all, without having to say anything."
On the heels of the supplement brand's success, Full Punch is developing StableFeed's larger-volume feed packaging. What started as a one-person mission to make horses' lives better has become a widespread movement.