St Luke's Wins Sunny Account

Sunny, the short-term credit account, has appointed St Luke’s to handle its advertising account. St Luke’s won the business following a competitive pitch.

Work will begin on the business immediately, with St Luke’s creating a TV and digital campaign to position Sunny as a challenger to the turbulent payday loan market.

Sunny’s parent company Elevate (spun off from Think Finance) develops innovative online credit solutions that provide immediate relief to customers today and help them build a brighter financial future. The company's products are more responsible and transparent and cost less than the alternatives available to the millions of consumers not well served by traditional credit providers. Sunny, which offers a line of credit rather than a loan, rewards responsible customers with lower rates for making timely payments and for engaging with online financial education content.

John-Paul Savant, Chief Executive at Sunny, said: “The UK market needs a responsible lender in the short term credit market and Sunny meets that need. St Luke’s really understand our long term goal, our customers and the marketplace. They impressed us with their fresh insight and energy, and are the perfect partners to help us revolutionise the market.”

Dan Hulse, MD & Planning Partner at St Luke’s, said: “If ever a category needed a new agenda, it is this one. With their innovative service and track record of saving consumers over £3.2 million in their first year of operation, Sunny is exactly what the UK’s broken credit system needs.