Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

St Luke's Wins Heineken Old Mout Cider Business

Hires, Wins & Business 305 Add to collection

New Zealand cider coming to the UK with £3m campaign launch

St Luke's Wins Heineken Old Mout Cider Business

St Luke’s brief for HEINEKEN, the UK’s leading cider and beer business has been expanded to include Old Mout Cider. The appointment builds on St Luke’s existing relationship with HEINEKEN, where they have held the Strongbow account since 2005. 

HEINEKEN is introducing Old Mout Cider, New Zealand’s No 1 packaged cider brand, to the UK market as a rival to Kopparberg and Rekorderlig. St Luke’s will oversee a £3 million campaign launch, which includes OOH, print and digital. The national launch on 5th May aims to raise awareness of the new brand amongst fruit cider drinkers, a defined and growing market segment in the UK.

Michael Gillane, Cider Brand Director, HEINEKEN said: “Launching a well loved brand from New Zealand gives HEINEKEN a strong, differentiated presence in the fast- growing World Cider sector.  The creative abilities that St Luke’s have consistently demonstrated in their work for Britain’s leading cider brand Strongbow show they are the right partner to bring Old Mout to life for UK drinkers.”

Neil Henderson, Chief Executive, St Luke’s said: “Old Mout brings a quirky, fun tone to the UK cider scene.  We are channeling Kiwi at St Luke’s towers."

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Beers, Alcoholic Beverages

St Luke's, Tue, 29 Apr 2014 12:06:57 GMT