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St Luke’s Unveils First Work For Car-Sharing Service Gett Together


The campaign explains the concept and benefits of the fixed route cab sharing service

 St Luke’s Unveils First Work For Car-Sharing Service Gett Together
St Luke’s is launching its first work for Gett Together, since winning the account earlier this year following a competitive pitch against 5 undisclosed agencies.

The campaign explains the concept and benefits of the fixed route cab sharing service across multi channels including; Outdoor, screen, CRM and social. 

All visual elements of the campaign will stem from St Luke’s 3D animated world bringing to life the concept of on demand, fixed route cab sharing and will provide clarity, consistency and quick delivery for a fast paced company, for example, numerous social posts.  Also included in the campaign is the design and launch of a dedicated Facebook page, a CRM strategy and a media partnership with Time Out who will run 2 advertorials and a full page ad consecutively over 3 weeks. 

Activity launches on Monday 25th September.

Gett Together is Gett’s latest venture, and aims to bring a new category of city travel to the UK.   A pioneering transport solution for the smart city era. Fully licensed black cabs travel along fixed routes collecting up to 4 passengers for just a £3 or £2 fare per passenger. Currently in beta stage in London and Manchester, St Luke’s is supporting the end of September launch of Gett Together across the UK as new lines are quickly being added to the service. The first major line launch is being delivered in partnership with Citymapper (link to article), their millions of data points will define where the service is most needed to bring real value to Londoners.  

Gett provides on demand taxis in more than 100 cities around the world, and has raised more than $620 million in funding. In London the app works exclusively with black cabs, as well as providing on demand courier services. The company, founded in 2010, aims to bring ‘sustainable disruption’ to existing markets, using technology to be a positive force for change that enhances people’s lives.

Marc Beerhorst, Head of Gett Together UK commented “Gett Together is our newest product and our mission is a difficult one; to revolutionise the way people commute in cities. We are in a very experimental stage with some very exciting initiatives launching and needed an agency and creative that could work at that pace. The creative St Luke’s have defined allows us to rapidly launch new lines and offerings whilst keeping a consistent and beautiful brand identity “

Al Young, CCO of St Luke’s commented: "Gett Together needed to express their radical proposition in numerous channels fast and flexibly. Our answer was to create a fully dynamic, CGI diorama designed and built by St. Luke’s 3D team"

Gett Together Campaign
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St Luke's, Tue, 26 Sep 2017 09:48:52 GMT