Champagne Pol Roger have created their first integrated campaign with St Luke’s since winning the account in 2017. Previous stand-alone work has included the Cuvée Sir Winston Churchill 2006 vintage launch – social and print - which launched the new brand line ‘A Duty to Delight’.
The creative marks the launch of a new look for the brand, moving on from a more masculine style to a fresh and vivid look and feel. In the film we see friends making preparations for a surprise dinner. Set in the gardens of an English country estate the mood is ethereal and everything is stylishly curated. The creative idea reflects the hard work and dedication it takes to produce every bottle of Pol Roger.
Launching online on 20th November the campaign includes an online film, press and social posts.
The film was shot through Apostle, St Luke’s Production Company, and directed and edited by Sye Allen, Head of Content at Apostle.
Champagne Pol Roger has its history firmly rooted in the UK; it was first awarded a Royal Warrant in 1877 and more recently was chosen as the Champagne to be served at the royal wedding for the Duke and Duchess of Cambridge. To this day the house remains small, family-owned, fiercely independent and unrivalled in its reputation for quality. Indeed, it is this quality which brought about Sir Winston Churchill’s lifelong attachment to Pol Roger, who famously insisted "In defeat I need it, in victory I deserve it".
Neil Henderson, St Luke’s CEO said "It is thrilling to be launching the new positioning and a new campaign for a luxury brand of this pedigree."
Paul Graham, Business Development Director at Pol Roger Portfolio said, “This new creative marks an exciting new direction for Champagne Pol Roger in a highly competitive and value-driven UK market, we are delighted to be working with St Luke’s on the project.”