Tue, 14 Jun 2016 16:08:33 GMT
Very.co.uk has launched an integrated campaign, created by agency St. Luke’s, to celebrate its end of season sale.
Set to a bespoke orchestra recording of the beautiful Cavalleria Rusticana, the three TV spots feature hero products from Very.co.uk’s category sales – home, elecs and fashion. The spots play on that victorious celebration that follows nabbing an incredible product affordably. Finding the right thing in Very.co.uk’s sale gives you an unbeatable, winning feeling.
This follows on from the recent brand repositioning work and hugely successful Christmas campaign spearheaded by St Luke’s, and continues to invite shoppers to ‘get more out of every day’ this June and July.
The TV was produced and directed by St Luke’s own production arm, Apostle. Apostle saw its official launch on Thursday, off the back of TV ads and content for clients such as Littlewoods, Strongbow, Majestic and Grosvenor, and content in the form of music promos for artists such as Paloma Faith and Solomon Grey.
Julian Vizard, Creative Partner at St Luke’s, said: “We’re very excited about this campaign, as it marks a whole new style of sales advertising for Very.co.uk. The brand focus allows us to communicate the victorious feeling you get when you get something you want in the Sale, once again an example of Very.co.uk helping you get more out of everyday”.
Kenyatte Nelson, Group Marketing Director at Shop Direct said: “This work is living proof that you can advertise a sale and build the brand at the same time. It captures a genuine insight about our customer, and brings it to life with joy, warmth and vitality.”