St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line  ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable.

To drive visual consistency, a new distinctive identity has been developed using the brand’s pink square logo. Across all communication channels, the brand will be represented by a dynamic pink cube, which will act as a metaphor for the multifaceted Very service.

The first work launches on 4th October, in an integrated campaign, which shows how you can get more out of the party season. The campaign brings to life the ease of shopping with Very; with the range of inspiring brands and the free next day delivery with Collect+, Very puts fun back into getting ready.

The campaign breaks in X Factor with a 30” TV spot, and is supported by print, digital, radio and social channels. Al Young, Executive Creative Director of St Luke’s said: “The new brand look and proposition will provide a consistency that will make this astonishingly fast-growing brand more visible than ever”

Kenyatte Nelson, Group Marketing Director of Shop Direct, said “St Luke’s has helped give us a powerful brand agenda which we think will be highly resonant with our customers and will help differentiate the brand and drive growth moving forward.”