Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

St Luke's & Heineken Take Over the Metro with an A-Z of Unlocking London

Creative 617 Add to collection

Interestive venues, suggestions & facts about London all in a pull-out pocket guide

St Luke's & Heineken Take Over the Metro with an A-Z of Unlocking London

St Luke’s and Heineken are helping Londoners to open up their city with a new A-Z to unlock London.

The bespoke guide went live today, Wednesday 17th and will run as a full cover wrap of the Metro. The work brings together alternative and interesting venues, with suggestions and facts about London in a pull-out pocket guide.

This is the first time Heineken have created a guide of this kind, designed to help Londoners reveal, and explore a new side of their city. To discover hidden bars, find previews of films before their release date, and discover hot new restaurants that are yet to open.

This work forms part of the Open Your City campaign, which has included Star Cabs taking Londoners on adventures around the city, advanced film screenings of the biggest films and a Battersea power station takeover.

The content, which will also live online and on social media, has been researched by James Harkin and illustrated by Toby Triumph.

Al Young, Executive Creative Director at St Luke’s said: “With a combination of useful content and engaging design, it’s great to see one of the world’s greatest brands running on the capital’s highest profile media placement.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Heineken

Creative Agency

Creative Agency: St Luke’s

Planner: Rose Van Orden

Creatives: Gatis Pakalns & Polina Harkin

Categories: Alcoholic Beverages, Beers

St Luke's, Wed, 17 Dec 2014 11:10:14 GMT