Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

St Luke's Flips the NHS to Encourage People to Stay Home Now

Creative 450 Add to collection

The initiative aims to change behaviour and attitudes during Covid-19 pandemic

St Luke's Flips the NHS to Encourage People to Stay Home Now

Following Prime Minister, Boris Johnson’s address to the nation last night, and triggered by the very poignant Dr Jack interview on LBC Radio on Saturday 21st March where he discussed the public's responsibility to stay at home in the wake of the COVID-19 Pandemic -  St Luke’s have created a social media friendly call to arms. The logo, to be shared online, simply reverses the instantly recognised National Health Service (NHS) logo, to reinforce the message STAY HOME NOW (SHN). 

This call to action to STAY HOME NOW, created by Richard Denney, executive creative director and Al Young, chief creative officer at St Luke’s, is designed to clearly put across the important message to STAY AT HOME to save lives. The simply reversed logo image to be shared on social is accompanied by the copy:  

STAY HOME NOW 

Don’t send our NHS backwards

#StayHomeNow #StayHomeSavesLives @NHSuk #NHSCovidHeroes


Richard Denney, executive creative director at St Luke’s commented: “My mum is a recently retired nurse so I felt we needed to do something. What the NHS is doing right now cannot be taken for granted or lightly. We MUST support and try to protect them by doing our bit and staying at home. It’s not a difficult ask.”

Neil Henderson, chief executive officer at St Luke’s commented: “We were moved by the plea of Dr Jack and wanted to land his message as powerfully as we could. Never has behaviour change been so critical.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
St Luke's, Tue, 24 Mar 2020 14:32:02 GMT