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St Luke's Appointed as Lead Creative Agency of Which?



Remit will include development of a new brand positioning and creation of all above the line (ATL) communications

St Luke's Appointed as Lead Creative Agency of Which?

Which? has announced that it has appointed St Luke’s as its lead creative agency following a competitive pitch, held entirely remotely. The review was run by intermediary Oystercatchers and involved a final stage three-way pitch.

St Luke’s remit for Which? will include development of a new brand positioning and creation of all above the line (ATL) communications that will help bring to life Which?’s unique proposition as the UK’s consumer champion,  helping them achieve better outcomes for consumers.

Which? is a brand that stands up for what’s right for consumers and their work is funded mainly through member subscriptions. Their research gets to the heart of the consumer issues that matter, and their expert advice is completely impartial. Same goes for their product reviews – rigorous tests and expert recommendations help consumers to make better decisions. They investigate and make change happen – from tackling online scams to campaigning for safer products, they’re the independent consumer voice that influences politicians and lawmakers and holds businesses to account. They’re not influenced by third parties – they never take advertising or accept freebies from manufacturers.

Ed Palmer, managing director at St Luke’s commented: “At a time when trust is in such short supply, it’s an absolute privilege to be working with an organisation as trusted as Which?  We’re thrilled to have been given thumbs up by the UK’s leading consumer champion.”

Richard Denney, ECD added: “Which? has done some incredible things for us all over the last 60 years without us even knowing it, so it’s an exciting partnership and task to be sharing the important work they will be doing in the future.”

Neil Caldicott, audiences, brand and communications director commented: “We are looking forward to working with St Luke's to build on our brand strategy and help us reinforce the positive impact Which? has on making consumers’ lives simpler, fairer and safer.”

Neil Henderson, CEO at St Luke’s commented: “Which? has always led the way in consumer affairs. Today the need for consumer confidence has never been more urgent and we are delighted to be helping Which? set the agenda again in these tumultuous times.”

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St Luke's, Mon, 12 Oct 2020 16:49:10 GMT