St Joseph’s Health Centre Foundation Chooses The Local Collective as Agency of Record

St Joseph’s Health Centre Foundation (SJHCF) has chosen The Local Collective to help set the stage and guide the strategic guidance, creation and execution of their next major fundraising campaign. The selection follows a RFP process involving multiple agencies.

SJHCF sought out an agency partner to develop and launch a post pandemic marketing campaign and media plan to bring a fresh message to market that will re-energize positive impressions and drive philanthropy and community giving.

“We were very impressed with the approach Local brought to the table. The team at Local brought so much energy and passion throughout the entire RFP process and their model and strategic process really stood out” said Valérie Picher, Vice President, Community SJHCF. “We have an incredible story to tell, and we think with the team at TLC we’ll be able to tell it in a bold way we haven’t been able to before.”

SJHCF’s mission is to inspire philanthropy from the west-end community to support St. Joseph’s Health Centre in its role as a leading provider of high-quality health services as part of Unity Health Toronto.  The Health Centre is at the heart of Toronto’s west-end and has been a part of the community for over 100 years. Founded as a 25-bed hospital, it has grown with the community and now has almost 500 beds and receives close to 400,000 visits annually. St. Joe’s cares for the young and the old, including the city’s most vulnerable populations, from the time they are born until their final days.

“We couldn’t be more excited for this partnership.” Said Kaitlin Doherty, Founder and Managing Director of TLC. “The team at St Joseph’s Health Centre Foundation is so engrained in Toronto’s West End, they want to tell their very special story and we can’t wait to tell it alongside them.”

The new campaign is set to be in-market later in the spring.