Fri, 20 Nov 2020 16:21:22 GMT
In their winning work, Sri Lankan based independent agency Triad, have shown sensitivity and understanding of a complex issue. In addition, they have proved that bravery and creativity, rather than a large budget, can inspire true behavioural change.
At The Indie Awards today, the agency was presented with both a Gold Award in the Public Good category and, also won the overall Best-in-Show Award for its work Inherit his name- Inherit his way, for their client the National Muslim Collective.
The campaign addressed the issue of water usage during the important Muslim ritual of ablution before payer, was highly commended by The Indie Awards judges.
“The judging panel were unanimous in noting the merits of the Best-in-Show winner…. The judges loved this entry for its unique and bold approach to a very sensitive subject matter. The entry showed true insight into the rituals, behaviours and beliefs of the audience.” - Lisa Morgan, managing director of generation media and judge for the Best in Show and Media categories for The Indie Awards 2020
Julian Boulding, president of thenetworkone and founder of The Indie Awards commented: “Congratulations to Triad. Their win is testament to the incredible creativity and in-depth local understanding that can be found within independent agencies. Triad have proved that well executed, greats idea can cut-through and inspire real change – not just large budgets.”
To see Triad’s award winning work, and that of all the other winners please visit here.
Congratulations to all the winners:
Corona Street Surfers by King James Group, South Africa for their client Corona
CREATIVE PRINT & DESIGN
We hold a mirror up to this world by Serviceplan Group, Germany for their client Der Spiegel
In Sync with Sho Madjozi by King James Group, South Africa for their client Johnson & Johnson StayFree Menstrual Care
Zero Exclusion by Kurio, Finland for their clients Mantsinen & Neste
Autotorino's Black Friday: Something you've never bought by Cernuto Pizzigoni & Partners, Italy for their client Gruppo Autotorino
Inherit His Name- Inherit His Way by Triad, Sri Lanka for their client the National Muslim Collective