Leading innovation agency Sterling-Rice Group (SRG) has named Dan Reilly managing director – insights, analytics and planning
The hire underscores SRG’s commitment to provide best in class strategic services with meaningful insights, analytics and planning capabilities to its clients. Dan will lead a robust strategy and insights team at the agency and will continue the expansion of SRG’s products and services.
“Dan brings deep experience and leadership in market research and strategy. He will help the agency leverage deep and meaningful human insights, going beyond what the data says to identify compelling opportunities for innovation and growth,” said Cindy Judge, CEO of SRG.
Dan spent the past four years heading Padilla’s SMS research division where he delivered marketing insights and planning services to clients around the world. He was also responsible for client relationships across CPG, Foodservice, Finance and Healthcare.
“I was looking for an opportunity where I could be involved in the strategic process in a more hands-on way and help guide and do the work,” said Dan. “SRG is a first-class company whose clients value the role of insights and planning as they build growth strategies, develop innovation, position their brands, design communication, and measure results. This is a great fit with my experience.”
At SRG, Dan will also be involved in developing proprietary IP and research tools for the agency and its clients.