Mon, 28 Apr 2014 11:56:08 GMT
This Easter, LOTO and BETC Paris worked together to create an original campaign to advertise LOTO's 10 million jackpot. In the two films, a man and woman unexpectedly run into an unusual hen who has a special gift for them. A chocolate Easter egg is nothing compared to this - you have to see it to believe it...
The films were directed by Bollywood's José Antonio Prat.
BRAND: FRANÇAISE DES JEUX / LOTO
BRAND MANAGEMENT: Patrick Buffard / Monique Heim / Jean-Francis Beaulieu / Marie-Agnes Gaillard/ Olivier Pribile
AGENCY MANAGEMENT: François Brogi / Quentin Derviso
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
CREATIVE DIRECTOR: Olivier Apers
ARTISTIC DIRECTOR: Jordan Lemarchand
COPYWRITER: Julien Deschamps
PROJECT MANAGER: Coralie Chasset
TV PRODUCER: Marie-Stéphanie Perdriat
PRODUCTION HOUSE: BOLLYWOOD
PRODUCER: Benoit Gautier
SOUND PRODUCER: LGM
DIRECTOR: José Antonio Pratview more - CreativeBETC Paris, Mon, 28 Apr 2014 11:56:08 GMT