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Squark! Meet LOTO's Hen That Lays Golden Eggs

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BETC Paris & Bollywood's José Antonio Prat craft two quirky films for LOTO's Easter jackpot

Squark! Meet LOTO's Hen That Lays Golden Eggs

This Easter, LOTO and BETC Paris worked together to create an original campaign to advertise LOTO's 10 million jackpot. In the two films, a man and woman unexpectedly run into an unusual hen who has a special gift for them. A chocolate Easter egg is nothing compared to this - you have to see it to believe it...

The films were directed by Bollywood's José Antonio Prat. 


Credits


BRAND: FRANÇAISE DES JEUX / LOTO 

BRAND MANAGEMENT: Patrick Buffard / Monique Heim / Jean-Francis Beaulieu / Marie-Agnes Gaillard/ Olivier Pribile 

 

AGENCY: BETC 

AGENCY MANAGEMENT: François Brogi / Quentin Derviso 

EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras 

CREATIVE DIRECTOR: Olivier Apers 

ARTISTIC DIRECTOR: Jordan Lemarchand 

COPYWRITER: Julien Deschamps 

PROJECT MANAGER: Coralie Chasset 

TV PRODUCER: Marie-Stéphanie Perdriat 

PRODUCTION HOUSE: BOLLYWOOD 

PRODUCER: Benoit Gautier 

SOUND PRODUCER: LGM  

DIRECTOR: José Antonio Prat

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BETC Paris, Mon, 28 Apr 2014 11:56:08 GMT