Squark! Meet LOTO's Hen That Lays Golden Eggs

This Easter, LOTO and BETC Paris worked together to create an original campaign to advertise LOTO's 10 million jackpot. In the two films, a man and woman unexpectedly run into an unusual hen who has a special gift for them. A chocolate Easter egg is nothing compared to this - you have to see it to believe it...

The films were directed by Bollywood's José Antonio Prat. 

Credits

BRAND: FRANÇAISE DES JEUX / LOTO 

BRAND MANAGEMENT: Patrick Buffard / Monique Heim / Jean-Francis Beaulieu / Marie-Agnes Gaillard/ Olivier Pribile 

AGENCY: BETC 

AGENCY MANAGEMENT: François Brogi / Quentin Derviso 

EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras 

CREATIVE DIRECTOR: Olivier Apers 

ARTISTIC DIRECTOR: Jordan Lemarchand 

COPYWRITER: Julien Deschamps 

PROJECT MANAGER: Coralie Chasset 

TV PRODUCER: Marie-Stéphanie Perdriat 

PRODUCTION HOUSE: BOLLYWOOD 

PRODUCER: Benoit Gautier 

SOUND PRODUCER: LGM  

DIRECTOR: José Antonio Prat