Spritzer Names FCB Malaysia Agency of Record

FCB Malaysia has chalked up another win as Malaysia’s leading mineral water brand passes over its creative duties to the agency. The appointment came as a result of a credentials presentation and subsequent follow-up discussions between both client and agency on the ambitions for the brand.

On why FCB was chosen, Shiao Chan, group marketing manager of Spritzer Malaysia, said: “FCB’s reputation speaks for itself. They are masterful storytellers with an undeniable passion for building and enhancing the stature of local brands. With their solid FMCG experience at our disposal, we’re confident that this partnership will bring to life the many tales that are waiting to be told for Spritzer.”

Commenting on the win, Shaun Tay, co-owner and CEO of FCB Malaysia, said: “We are a proud Malaysian-owned-and-operated agency, so winning over a major Malaysian brand like Spritzer has always been a dream. What I personally appreciate is the clarity of vision that the Spritzer marketing team has for the brand, and we’re excited to be part of its continuous story of success.”

It’s understood that FCB has already started work on several key campaigns for 2022 as Spritzer’s new agency of record.