Wed, 03 Dec 2014 15:04:04 GMT
Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company.
The ‘Give A Sprout’ campaign, created by Havas Worldwide London, includes digital and social media, with an online film showing how sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website.
People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK.