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Spread Facts, Not Fear with Mucinex Covid-19 Campaign

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Mucinex launched the campaign with McCann Worldgroup to bring attention to fake news around coronavirus
Spread Facts, Not Fear with Mucinex Covid-19 Campaign

Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it’s creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness. So they are launching a campaign called 'Spread Facts, Not Fear' to encourage safe habits and point people to the experts. Every execution will drive to – a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign will live across social, print and out-of-home.

Noma Bar is the artist (McCann NY and McCann Health NY) –Zenith placing media. 

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Categories: Awareness, Corporate, Social and PSAs

McCann Worldgroup, Mon, 23 Mar 2020 17:35:00 GMT