Wendy Mace is a creative director at Cummins&Partners, Melbourne
There's no shying away from it. Retail is Wendy's strong suit.
date Wendy's career spans 31 years, across 10 advertising agencies,
working with over 50 brands on hundreds of retail campaigns.
creative director with Cummins&Partners Melbourne since February
2016, Wendy oversees a suite of retail accounts including Specsavers,
EnergyAustralia and Crown Resorts.
her career highlights are the creation of the fashion brand Forever
New, shooting campaigns with Australia's leading photographers on
location throughout Australia and New Zealand and traveling to
Specsavers HQ in Guernsey to collaborate with creative director Graham
Daldry, the man behind 'Should've gone to Specsavers'.
recalls that back in the day 'retail' was a bit of a dirty word in
adland, with a less-than-sexy churn and burn reputation. But, says
Wendy, these days retail has to a large extent shed its ugly duckling
star-burst embellished, down and dirty persona.
Wendy: "I love the challenge to produce head turning creative within
this fast paced, solutions based, results driven category that is more
often than not the bread and butter of the agency."
Clients: Department stores - Kmart, Myer, The Warehouse NZ and Target;
Health - Specsavers, Amcal, Guardian and Priceline Pharamcy; Finance -
ANZ, Westpac and Bendigo Bank; Fashion - Forever New, Jeanswest and
Peter Sheppard Footwear; Homewares and Hardware - Adiars, Urban Home
Republic, Mitre 10, Retravision, Home Timber & Hardware.