Sinead Roarty is associate creative director of J Walter Thompson, Sydney.
writes ads by day and bedtime stories at night. As a teenager she spent
her holidays at Marxist summer school, while her friends were letting
loose at all-night raves (okay, maybe she slipped a few in).
goes some way towards explaining why she's fixated on working with
brands that believe in doing social good - and finding compelling
reasons to convince those brands that don't why they should.
work has won over 50 awards, including 10 Cannes Lions, D&AD, Clio,
One Show, New York Festivals, Spikes Asia and London International
Awards. She has Chaired and served on local and international award
juries, is sought after as a speaker and conference presenter and was an
AWARD School lecturer.
also pens fiction, essays and art reviews while undertaking a PhD in
Creative Arts. Her short fiction has been published internationally,
including in 'Best Australian Stories', and was shortlisted for the
Commonwealth Short Story Prize. She is currently working on her first
novel and co-editing a collection of essays for Oxford:
For the full up-to-date list of all ad agency creatives and producers and production companies in Australia and New Zealand go to Portfolio & Reel