Sarah McGregor is creative director at Cummins&Partners, Melbourne, joining from Leo Burnett earlier this year.
Says McGregor: "I remember well my first day in advertising, fresh out
of Uni, at the first Cummins&Partners. Now after 15 years, I've come
full circle and am even more excited to be here at the 2018 version -
this feels like an agency with a genuine difference in its offering.
an energetic buzz, with a formidable ability to win new business and a
catalogue of work that is some of the most iconic and enduring in
Australia. Collaboration is part of the agency's DNA, and in just a few
short weeks I've seen the benefits of genuine integration between
creative, media and digital."
McGregor has been an industry
leader through her stewardship at AWARD School; tutoring, judging,
lecturing since 2010 and now leading the course in Victoria. She also
participates in Shesays and MADC mentoring and speaks regularly at Copy
from the last 7 years at Leo Burnett Sarah has worked at agencies in
both London and Melbourne including Y&R, Grey London, Karmarama and
of course, Cummins&Partners.
created work for some of the world's most famous brands including Honda,
Peters, Bonds, Nintendo, Virgin, Emirates, Cadbury, Schweppes, General
Mills, Yellow Pages, Nestle and most recently, globally recognised work
for Marriage Equality.
Her work has also been
awarded both locally and internationally at Cannes, Clio, Effies, New
York Festivals, Spikes, Mobius, Adfest and AWARD.