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Spotlight on Women Creatives: Sarah McGregor, Creative Director, Cummins&Partners Melbourne

Trends and Insight 156 Add to collection

As part of a daily series Campaign Brief and LBB shine the spotlight on the top female executive creative directors and creative directors in Australia...

Spotlight on Women Creatives: Sarah McGregor, Creative Director, Cummins&Partners Melbourne
Sarah McGregor is creative director at Cummins&Partners, Melbourne, joining from Leo Burnett earlier this year.

Says McGregor: "I remember well my first day in advertising, fresh out of Uni, at the first Cummins&Partners. Now after 15 years, I've come full circle and am even more excited to be here at the 2018 version - this feels like an agency with a genuine difference in its offering.
There's an energetic buzz, with a formidable ability to win new business and a catalogue of work that is some of the most iconic and enduring in Australia. Collaboration is part of the agency's DNA, and in just a few short weeks I've seen the benefits of genuine integration between creative, media and digital."

McGregor has been an industry leader through her stewardship at AWARD School; tutoring, judging, lecturing since 2010 and now leading the course in Victoria. She also participates in Shesays and MADC mentoring and speaks regularly at Copy School.

Apart from the last 7 years at Leo Burnett Sarah has worked at agencies in both London and Melbourne including Y&R, Grey London, Karmarama and of course, Cummins&Partners. 

She has created work for some of the world's most famous brands including Honda, Peters, Bonds, Nintendo, Virgin, Emirates, Cadbury, Schweppes, General Mills, Yellow Pages, Nestle and most recently, globally recognised work for Marriage Equality. 

Her work has also been awarded both locally and internationally at Cannes, Clio, Effies, New York Festivals, Spikes, Mobius, Adfest and AWARD.

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Campaign Brief, Thu, 03 May 2018 07:18:35 GMT