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Spotlight on Women Creatives: Michelle Walsh, Creative Director, Leo Burnett Melbourne

Trends and Insight 191 Add to collection

As part of a daily series Campaign Brief and LBB shine the spotlight on the top female executive creative directors and creative directors in Australia...

Spotlight on Women Creatives: Michelle Walsh, Creative Director, Leo Burnett Melbourne
Michelle Walsh is a creative director at Leo Burnett, Melbourne.

Michelle has worked as a creative in the advertising industry for a total of 18 years. Over half that time has been spent with the Publicis Groupe. She first walked through the Publicis doors as a freelancer, honing her direct marketing skills with the team at Publicis Dialog. She was soon promoted to head of copy (DM), before Dialog and Mojo combined to become Publicis Mojo.

In December 2010, as a result of her success right across the client portfolio, Michelle was promoted to creative director of the Melbourne agency. 

Throughout her career she has produced award-winning work for clients including Nike, Toyota, Nestle Peters, Cadbury, Tourism Victoria and Australia Post, in channels ranging from TV and radio to direct response mail and digital. She's also worked on brands such as James Boag, Nescafe, Coca-Cola, Trading Post and Honda, to name a few. She was responsible for writing the majority of the popular and highly successful Toyota AFL Legendary Moments commercials.

Regardless of brand and the size of the job, she always strives to produce communications that are grounded in an insightful human truth. Because for her, creating something that really resonates with people and truly moves them - whether it makes them laugh, cry or share - that's the ultimate.

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Campaign Brief, Mon, 07 May 2018 03:46:54 GMT